With the holidays approaching, you may be considering ways to market new holiday-themed massage services or retail products as gifts. As you brainstorm ideas, think about the soothing scents and sounds of the holidays, and how you might be able to incorporate them into your massage or spa practice to welcome clients and provide comfort and stress relief.
Here is one suggestion:
Prepare hot steam towels—small white cotton fingertip towels—scented with a drop of essential oil in advance. Peppermint oil is ideal for the winter. Some productivity experts say the spicy aroma even makes people shop more, which is ideal for your massage therapy business.
Heat the towels inside plastic bags in a microwave, and store them in a spa cubby. If you employ a staff, station a team member at the entrance of your business to present one to every guest who crosses the threshold; it’s a great way to get them into your space. If you don’t have a staff, you could provide this personal touch yourself.
Provide a floor basket for guests to drop the towels after they have refreshed their hands. That’s the moment either you or another associate greets the client and leads her into your spa or massage practice to talk about hand-rejuvenation services, massage and other services you feel she may benefit from.
This luscious offering of pepermint-scented heated towels is not only beneficial for clients at your practice. If you are preparing to host a dinner for friends and family, guests to your home will enjoy the rejuvenating benefits of these towels before and after dinner, too.
Peter Friis is the CEO and co-founder of Essio, a brand-new way to enjoy the comfort of aromatherapy in your own shower. The company’s patented Essio pods deliver revitalizing essential oils into your shower stream at an ideal rate, leaving skin soft and your mind and body refreshed. For more information, visit www.essioshower.com.