Today the American Massage Therapy Association (AMTA) announces a “major, multi-year commitment to public education on the benefits of massage therapy for health,” according to an AMTA press release.

“The association will expand its proactive efforts with consumer and health care media, introduce a social media presence for consumers and launch a direct, consumer experience tour in July,” the press release noted. “This program also will integrate with the association’s very successful, annual National Massage Therapy Awareness Week in October for ongoing public outreach.”

Read the press release here.