Dallas– / Aug 27, 2009 / (http://www.myprgenie.com) — Bruce McGovern, owner of four Massage Envy clinics throughout the Dallas/Fort Worth area, has recently been recognized as Massage Envy’s “Franchisee of the Year.” This recognition notes McGovern’s financial success, his handling of multiple franchises, and his activity in effective regional advertising campaigns.
“There are over 500 Massage Envy clinics nationwide. Mr. McGovern’s leadership stood out as the best of the best. He consistently displays excellence in customer service, superb staffing skills and financial success,” said Lance O’Pry, Dallas/Fort Worth regional developer for Massage Envy clinics, the leading provider of massage therapy in the U.S. “He is always contributing ideas and works hard to enhance the Massage Envy brand.”
McGovern’s DFW clinics are located at the Old Town Shopping Center, Preston Parker Crossing Shopping Center, Preston Trail Crossing Shopping Center, and the Prestonwood Town Center which he just opened in August of 2008.
McGovern’s clinics have more than 5,700 members and over 130 employees. “We currently have openings for another 25 licensed massage therapists,” said McGovern. “At the rate we’re growing we’ll be at 200 employees by the end of the year.”
Combined, McGovern’s clinics perform more than 6,700 massages every month. Recently, his Old Town Shopping Center clinic set a Massage Envy record for most massages in one month with 3,237 massages.
“My Old Town location was the first Massage Envy clinic to open in the Dallas/Fort Worth area. When I decided to open it, I knew I wanted to be a part of Massage Envy. Our members enjoy the endless therapeutic and stress relieving benefits of massage therapy as often as they like at a fraction of the typical massage price,” said McGovern.
McGovern also attributes his success to his employees. He states that most of his therapists have more than 5 years of professional experience. “In fact, some of our massage therapists have over 20 years of experience.”
It’s McGovern’s attention to the details in customer service, personal attention, marketing, vendor relationships and employee training that has earned McGovern so much success and the new recognition of Massage Envy’s Franchisee of the Year award.
Additionally, McGovern invests in advertising and expanding awareness of Massage Envy. “In 2008, the Dallas/Fort Worth Massage Envy owners pooled our marketing and advertising dollars together and hired The Barber Shop Marketing. The Barber Shop Marketing has advised us to advertise and participate in promotions, cross promotions and public relations this past year when some small businesses have been cutting back. We are seeing great results with this partnership, including new leads, first time visitors and overall sales.”
When asked what makes him a success, McGovern states, “Don’t try to reinvent the wheel. Stick to the basics and make sure that you hire good people that take care of your clients. When you’re in a customer service business, like Massage Envy, your customer service is only as good as your weakest link. We are very good at customer service.”
At Massage Envy, an introductory one-hour massage session (a 50-minute massage and time for consultation and dressing) is just $39. Memberships are available for $49 per month and include a one-hour massage session. Members may also enjoy unlimited additional one-hour massage sessions at the $39 member rate.
Log on to www.massageenvy.com to find the nearest Massage Envy clinic. There are 26 Massage Envy locations throughout the Dallas/Fort Worth Metroplex and 590 nationwide. All are open seven days per week.
Massage Envy Limited LLC is a national franchise of massage therapy clinics dedicated to providing professional and affordable therapeutic massage services to consumers with busy lifestyles at convenient times and locations. Founded in 2002, Massage Envy is open in 40 states, has awarded 810 clinics nationwide and has 26 locations in the Dallas/Fort Worth Metroplex. For more information about Massage Envy, visit the website at www.massageenvy.com. Follow Massage Envy DFW on Facebook – www.facebook.com/MassageDFW and Twitter – www.twitter.com/MassageEnvyDFW.