Burst Media, a leading provider of advertising representation, services, and technology to independent web publishers, today announced the launch of the Burst Wellness Network. The Burst Wellness Network targets women 35 years and older who frequently look to the Internet for information related to health, beauty, natural living, and fitness. The Burst Wellness Network is comprised of more than 120 web sites that target women 35 years and older – the decision-maker for many household purchases. The Network delivers 54 million ad impressions and allows health and beauty marketers to engage an active and growing consumer demographic to whom the Internet is an essential information resource.
Our research indicates that over 70% of women use the Internet to search for a wide range of wellness topics, ranging from nutrition and diet, to meditation and family health, said David Cooperstein, CMO of Burst Media. These survey findings validate not only the incredible growth in the availability of wellness information online, but also the march of brand advertisers to quality specialty content websites to deliver their message to target audiences that the Burst Wellness Network can provide.
Many of the websites in the Burst Wellness Network have been pre-qualified to run custom advertising creative and rich media ad units like expandables, in-banner video, as well as customer sponsorships and placements. Additionally, enhanced creative advertising solutions Â“ including widgets, video cubes, StoryAds, and mobile display ads are also available across the Network. These cutting edge advertising solutions can extend the reach of an advertiserÂ™s campaign beyond the banner and introduces exciting creative units to an important target audience whose attention is essential for many advertisersÂ™ success.
We have worked with Burst for over eight years, said Sabrina Nelson, Publisher of VegSource.com. Being a member of the Burst Wellness Network is a logical expansion of our relationship, and underscores the constant demand for online health and wellness content.Â WeÂ™re very excited about the opportunity to provide our site visitors with focused, relevant advertising that values our audienceÂ™s time and needs.
The Burst Wellness Network is part of its custom networks targeted to specific audiences. These vertical networks help advertisers reach out to consumers with specific interests to engage with their brands. A few other Burst vertical networks include the Burst Green Network, Burst Real GM Network, Burst Daily Jolt Network, Burst Gamers Network, Burst Family Travelers Network, Burst Life Stages Network, and Burst MomÂ™s Network.
About Burst Media
An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit BurstÂ™s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductorÂ„, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.
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Laura Ackerman, 508-366-2099, ext. 125