Buying in bulk applies to more than dog food, toilet paper or canned goods. It can also apply to massage creams. After all, when there is a product or item you use on a regular basis, purchasing a large quantity often means saving money, as well as time and energy.

In terms of massage cream, buying in bulk may also help save the planet. This is because large amounts of massage cream frequently are packaged and shipped in large tubs, rather than in numerous smaller bottles and bins. Massage therapists and bodyworkers may then choose to refill the same bottles or bins with massage cream from the larger tub, thereby effectively reducing waste.

However, before a massage therapist or bodyworker can feel comfortable placing an order for a massive amount of massage cream, the touch therapist needs to be confident he or she has found the best possible product. Of course, the definition of “best possible product” will differ based on the types of techniques one practices in the session room on a regular basis.

For example, if a massage therapist practices mostly Swedish or relaxation massage, then he or she may be looking for a massage cream that offers a bit more “slip” than “grip,” in order to perform longer, gliding strokes for a lighter touch. On the other hand, if a massage therapist typically does deep-tissue work, then he or she will likely be looking for the opposite—more “grip” than “slip” for deeper, focused bodywork.

For many massage therapists and bodyworkers, the touch techniques used in the session room tend to be a combination of both light and deep work, customized to suit the individual needs of each client. The popularity of such blended, tailored work is one of the reasons massage cream is such a popular pick when it comes to choosing a lubricant. Massage creams, in general, are formulated to provide a combination of both friction and glide, so the massage therapist or bodyworker can use one lubricant for an array of techniques.

It is a good idea to test out a few different massage creams before choosing to purchase any one product in bulk. This way, the massage therapist or bodyworker can get a feel for just how much friction and glide each lubricant offers. The ratio of slip and grip tends to differ with each massage cream, and experimenting with the product is a great way to feel it out. Fortunately, the majority of manufacturers of massage creams should be more than happy to ship out a few samples to a prospective buyer.

Certainly, you will want to look for any other “make or break” details as you research massage creams. On top of the type of friction and glide a massage cream provides, you may also be looking for added aromatherapy benefits, all-natural ingredients, organic and eco-friendly practices, or other such elements.

Take the time to make an informed decision about what kind of massage cream you wish to employ in your session room. In the end, it should be worth the effort, when you can save time and money by buying in bulk.

–Brandi Schlossberg