by Debbie Roberts, L.M.T.

There are two other ways to get involved and let your community know you offer a holistic approach to health.

1. Sponsor a “Go Red Luncheon,” which can be done in your off-season. You may even want to team up with a restaurant that would like to help you out and drum up some business in their off-season as well.

2. Start a 12-Week Better U Program. The American Heart Association gives clients all the support they need, you just have to organize an informative talk about a health topic about once every other week. Let this be a support group and encourage others to bring in topics of interest regarding health issues they’d like to discuss. The American Heart Association even offers a ready-to-go “Brown Bag” PowerPoint presentation if you run out of ideas.

Keep these events open to the public to increase your exposure to new clients. Host the talks in your reception area and offer tours of your spa as well. If space is tight, get creative. I’ve even been known to put tables
and chairs outside
on nice days.

If you don’t have a spa of your own and you primarily do house calls for your clients, ask one of your regular clients if you can host the talks in their home. It’s a great way to serve your community and drum up some additional business in the process.

Debbie Roberts, MASSAGE MagazineDebbie Roberts, L.M.T., is innovator of the Assessment, Treatment & Muscle Stabilization (ATM)™ Technique. Roberts is the owner/operator of Massage and Fitness Professionals Spa in Stuart, Florida, seamlessly blending her expertise in personal fitness and sports-injury rehabilitation with a unique day spa experience. Her book, So You Want to Own a Spa, What Are You Thinking? is an instruction manual for would-be spa owners full of wit, humor and practicality. She’s currently creating a “Spa Business in a Box” full of done-for-you business templates, checklists and scripts that will be released later in the year. She is founder of Debbie Roberts Seminars, a CEU company providing continuing education for massage therapists and personal trainers. For more information, visit or find her on Facebook