by Debbie Roberts, L.M.T.
There are two other ways to get involved and let your community know you offer a holistic approach to health.
1. Sponsor a “Go Red Luncheon,” which can be done in your off-season. You may even want to team up with a restaurant that would like to help you out and drum up some business in their off-season as well.
2. Start a 12-Week Better U Program. The American Heart Association gives clients all the support they need, you just have to organize an informative talk about a health topic about once every other week. Let this be a support group and encourage others to bring in topics of interest regarding health issues they’d like to discuss. The American Heart Association even offers a ready-to-go “Brown Bag” PowerPoint presentation if you run out of ideas.
If you don’t have a spa of your own and you primarily do house calls for your clients, ask one of your regular clients if you can host the talks in their home. It’s a great way to serve your community and drum up some additional business in the process.
Debbie Roberts, L.M.T., is innovator of the Assessment, Treatment & Muscle Stabilization (ATM)™ Technique. Roberts is the owner/operator of Massage and Fitness Professionals Spa in Stuart, Florida, seamlessly blending her expertise in personal fitness and sports-injury rehabilitation with a unique day spa experience. Her book, So You Want to Own a Spa, What Are You Thinking? is an instruction manual for would-be spa owners full of wit, humor and practicality. She’s currently creating a “Spa Business in a Box” full of done-for-you business templates, checklists and scripts that will be released later in the year. She is founder of Debbie Roberts Seminars, a CEU company providing continuing education for massage therapists and personal trainers. For more information, visit www.DebbieRobertsSeminars.com or find her on Facebook at www.facebook.com/debbierobertsseminars.