Practice-building expert and frequent contributor to MASSAGE Magazine, Cherie Sohnen-Moe will present “Innovative Massage Marketing and Practice Techniques” for the online World Massage Conference, Nov. 16 from 8 to 9 p.m. EDT.

Her presentation will teach viewers how to breathe new life into marketing endeavors with an exploration of creative new marketing techniques—as well as revisiting tried-and-true techniques.

Sohnen-Moe is an author, business coach, international workshop leader and successful business owner, since 1978. She is the author of Business Mastery and Present Yourself Powerfully, and co-author of The Ethics of Touch. She has served as a faculty member at the Desert Institute of Healing Arts and the Arizona School of Acupuncture and Oriental Medicine. She is also on the board of directors of the Alliance for Massage Therapy Education.

MASSAGE Magazine is sponsoring the presentation. To register, visit