From most angles, it would seem that having more options, rather than less, would be an ideal situation. However, having many options can sometimes make it more difficult to decide on just one, and the process of choosing can become overwhelming.

This could certainly be the case in the realm of massage creams, for the market is flooded with various types of massage cream. As the popularity of massage therapy and bodywork has grown in recent decades, options for professional touch therapists, in terms of tools and accessories, have grown as well.

There is no doubt having a lot of options to choose from when it comes to picking out a massage cream can be viewed as a good thing. It means that, with enough time and forethought, there is a high probability you will find one or more creams that perfectly suit your needs in the session room. The crux here is you may need to take the time and forethought to find them.

There are many different methods people use to make decisions, big and small. Some people go with their gut, and rely mainly on instincts to point them toward the proper purchase, action or other type of choice. Others are big on research, spending hours online and consulting others about their choices before deciding on an item or action for themselves. Then there are those who blend a little bit of both these methods as they attempt to make the right decision for the situation at hand.

When it comes to selecting a massage cream, it may be wise to try the latter method of searching one out—using both facts and emotions to make the proper pick. These two guiding tools should help you narrow down all those options to a more manageable group of favorites from which to choose.

Consider starting with facts first. Think about the key aspects of a massage cream that would be ideal for you, your practice, your touch techniques and your clients. You may have personal values and beliefs you feel are important to uphold in your practice, right down to the type of massage cream you use.

For instance, if supporting organic farmers and business practices that are friendly toward our planet are two components of your belief system, you should be able to narrow down your options in massage creams quite easily. Simply search out those manufacturers who use organic ingredients and employ eco-friendly practices.

Other facts to consider when selecting a massage cream are the kinds of touch techniques you use on a regular basis. If you do a lot of deep work, you may want to find a cream with a bit more “stick” than “slick,” for example.

Once you have used these facts to filter out those massage creams that are not suitable to your needs, you can then use those gut instincts and more emotional responses to select the one massage cream you like most.

–Brandi Schlossberg

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