by Pat Mayrhofer

Cold Stones Offer a Crossover Spa Treatment, MASSAGE Magazine

As stone therapy has evolved during the 17 years of my involvement, I have watched many modalities benefit by the introduction of stones. Hot and cold stones bring an added dimension to many modalities and techniques. Anything you can do with your hands can be done with stones—with, perhaps, one exception: lymphatic drainage. The weight of the stones seems to inhibit the light touch needed to perform this technique.

Massage therapists have many variations of hot-stone therapy; nail technicians have hot-stone pedicures and manicures; shiatsu practitioners have hot-stone meridian therapy; reflexologists have hot-stone reflexology; and estheticians have hot-stone facials. In the spa industry, owners and managers are looking for the best way to utilize their technicians in crossover treatments. There is one treatment that truly stands out from others: the Cool Lift Face Rejuvenation. This treatment has been designed to be preformed by estheticians, cosmetologists and massage therapists.

Cool Lift Face Rejuvenation could put more revenue in your pocket, especially during summer months. The summer brings weddings and graduations, and at these events mothers want to look their best, making this the perfect opportunity for a massage therapist or esthetician to lend a helping hand.

The Cool Lift Face Rejuvenation is a sensual, noninvasive, natural face-lift that uses cold, marble stones to activate energy points in the face, followed with the use of both vigorous and soothing massage strokes, includes aromatherapy and ends with a nourishing honey lotion. This is a holistic approach which erases stress from the face, stimulates metabolism of the skin, energizes the lymphatic system and reduces pore size, resulting in a much more youthful facial appearance. The effects of this technique can last for several days, depending on the individual client.

This treatment is best sold in packages of six to keep clients returning and looking their best. Have your clients return every week for six weeks, then once a month thereafter. To keep clients looking their best, send them home with a chart depicting the energy points on their face. By using the eraser on a pencil, clients can activate the energy points on their face every day.

In these hard times, we need to be conscious of keeping our clients happy and returning to us for more services. Clients are looking for ways to spend their money more efficiently. The Cool Lift Face Rejuvenation treatment meets both criteria. This is a less expensive treatment for the client, compared to painful surgery or expensive chemical peels. Plus, when clients experience the softening of facial lines, decreased pore size and an uplifted chin line, they will be anxious to return.

For the massage therapist, the Cool Lift treatment brings added revenue and diversity to the normal routine. The more you have to offer your clients, the more reason they will have to return. Treat your clients as you would like to be treated, by looking out for their best interests. Inspire clients to look their best at their upcoming event, be it a wedding, graduation, business meeting or class reunion.

All of your clients are not women, so don’t forget your male clients. Male treatments are the fastest growing area in the spa industry today. Men like to look their best, too, and the Cool Lift Face Rejuvenation is great for male clients as well. Keep in mind, though, that this treatment may not be comfortable for the gentleman with a beard.

Realize your greatest stone potential, and incorporate stones in all of your treatments. This will increase the number of satisfied clients in your book and will enhance your overall practice. Be inspired; be informed; be effective.

Please look for future articles on www.MASSAGEmag.com, as I explore the exciting arena of stone massage. I will write about safety issues, contraindications, the expansion of stone therapy to different modalities, the evolution into cold-stone therapy with marble stones and now the resurgence of stone massage with the innovation of carved basalt stones. I will also discuss accessory products, such as massage oil, essential oils, heaters, textiles, DVDs and seminars. I look forward to an ongoing conversation with you.

Pat Mayrhofer is president and founder of Nature’s Stones Inc., an international massage-stone, education and supply company. She is a massage therapist with more than 15 years of experience, having taught for 13 of those years in Italy, Austria, the Dominican Republic and the U.S. Mayrhofer and her staff have created a comprehensive series of live, hands-on training programs, educational DVDs available for distance learning and a line of associated stone and textile products. For more information, visit www.naturestonesinc.com.

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