Research and Markets (http://www.researchandmarkets.com/research/f71768/healthy_foods_repo) has announced the addition of the “Healthy Foods Report 2007” report to their offering.

An analysis of markets, trends, competition and strategy in functional foods, lesser evil foods and natural & organic foods in U.S. and global markets.

Healthy Food Report 2007 provides comprehensive data on the $120-billion U.S. Healthy Foods Market (up $10 Billion over the 2006 report). Based on over twelve years of primary research and all reliable secondary sources, the Healthy Foods Report provides a comprehensive review and quantification of the U.S. and global markets for healthy foods and beverages.

In addition to providing information about sales channels, activities of major corporations and ingredient supply, sections in the report are devoted to the three main segments in healthy foods:

-Functional foods-Natural & organic foods-Lesser evil foods

Healthy Foods Report 2007 is designed for business planners, market evaluators, investors, product developers, ingredient suppliers and others requiring an accurate snapshot of the business of healthy foods.

The report provides market quantification in over 250 tables and graphs, perspective on a decade of the healthy food movement, an updated forecast to 2010 and the most comprehensive reference document to date on functional foods.

Size your market: Market breakdowns and growth forecasts by the three major healthy food types and 8 major categories (and a number of specific sub-categories): Dairy, Breads & Grains, Beverages, Snack Foods, Packaged & Prepared Foods, Condiments, Fruits & Vegetables, and Meat, Fish & Poultry

Assess the competition: Food company profiles, growth brands, trends and strategies are presented and discussed throughout the report. Annual rankings of the top functional food and top natural & organic food manufacturers are also listed. In addition, the appendix includes more than 300 brands and products listed in the functional food brand list that includes brand, company, category and sales estimates for most brands over $5 million in consumer sales.

New analysis: Data sets on raw material & ingredient supply are provided to assess sales values at the consumer, wholesale and specialty ingredient level. The evolution of the ˜post-low-carb era™ is discussed as companies and suppliers re-focus their product and brand development strategies. Condition-specific market analysis is also presented as functional foods increasingly target concerns such as heart health, digestive health, energy levels, etc.

Key Topics Covered:- EXECUTIVE SUMMARY- MARKET OVERVIEW- MAJOR CORPORATIONS AND HEALTHY FOODS- CONSUMERS & HEALTHY FOODS- FINANCE & INVESTMENT- FOOD & HEALTH MARKETING- RAW MATERIALS & INGREDIENT SUPPLY- LOW CARB: AN HISTORICAL PERSPECTIVE- REGULATORY ISSUES & SOCIAL MARKET DRIVERS- GLOBAL MARKETS: FUNCTIONAL FOODS- PRODUCT CATEGORIES- DIRECTORY OF FUNCTIONAL FOOD & BEVERAGE COMPANIES AND BRANDSCompanies Mentioned:- Frito Lay- Wal-Mart- Disney- Nestle- Kraft- ConAgra- Atkins- Coca-Cola- Pepsi- Cadbury Schweppes- Cargill

For more information visit http://www.researchandmarkets.com/research/f71768/healthy_foods_repo

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
Fax (USA): 646-607-1907
Fax (International): +353-1-481-1716

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