Running a green, or environmentally healthy, massage practice can mean anything from recycling to choosing to offset one’s carbon use. But no matter what environmentally smart choices you make, letting clients know about them could help your brand image.

This is because a majority of Americans now believe global warming is happening, according to a new Gallup poll.

“U.S. worry about global warming is heading back up after several years of expanded public skepticism. Views on the subject are now near the midpoint in Gallup trends, exemplified by the 58 percent of Americans who say they worry a great deal or fair amount about global warming,” noted an article on Gallup’s website ( This is up from 51 percent in 2011 but still below the 62 percent to 72 percent levels seen in earlier years.”

More specifically, 33 percent of Americans worry about global warming a great deal, 25 percent worry a fair amount, 20 percent only a little, and 23 percent not at all, according to the article.