As a massage therapist or bodyworker, you might innocently make the mistake of thinking about a massage cream only in terms of how it can serve to enhance your own touch techniques. Certainly, this is an important feature of any massage cream used in a professional massage or bodywork practice, but it is far from the only feature worth considering.

It’s true that any massage cream you purchase should serve to enhance the touch techniques you’re bringing to the table, so this would be the first trait to think about as you explore the option of purchasing a new massage cream.

One of the main reasons massage cream is one of the most popular types of massage lubricant is because it tends to combine the glide of oil and the friction of lotion for a sort of all-in-one bottle effect. Test out various types of massage creams to see if they offer the right combination of friction and glide for the touch therapy you provide on a daily basis.

Once the quality of a massage cream has been vetted, in terms of how it will perform during massage or bodywork sessions, you can then begin to consider the other important features of a lubricant. Most of these details will have to do with the benefits a massage cream can bring to your clients, not just to you and your hands-on healing methods.

These days, there are so many perks and appealing points built in to most high-quality massage creams. Depending on the kind of clients you regularly serve, you may wish to select a massage cream that suits their common needs, or choose a few different kinds of massage cream to meet the individual needs of your clients.

For example, if you work in an area where the air is dry most of the year, such as a desert region or place that is cold and windy during the winter season, you might want to look for a massage cream that not only serves you well in terms of friction and glide, but also packs a moisturizing punch for the dry skin of your clients.

On a different note, if you work in a region that places a high value on organic or natural goods and services, then you may want to find a massage cream that contains only organic ingredients that have been manufactured into a massage cream using planet-friendly processes.

You may also decide to purchase a massage cream that contains essential oils, which work to bring about the benefits of an aromatherapy session during the massage or bodywork appointment.

At the other end of the spectrum, you may also want to have a massage cream that contains absolutely no fragrances or synthetic ingredients of any kind, to use on your clients who have highly sensitive skin.

No matter the massage cream you choose to use, speak up and let each of your clients know of the specific benefits the cream is bringing to the table.

—Brandi Schlossberg