Whether you are just starting out your career as a massage therapist or you have been a hands-on practitioner for quite a few years, it pays to put some thought into each purchase you make for your practice, including the massage cream you use in the session room.

Of course, among those beginning professional massage therapists and bodyworkers, this may seem like obvious advice. Often, when a person is first starting his or her career, much thought goes into every detail of getting the business up and running in the best possible way. However, as the years go by, many people find themselves falling into a routine and using the same tools and products again and again, simply because they are comfortable and familiar with those tools and products.

Although this may not seem like a big deal at first—after all, there is likely a reason you have been using these items—it can become a problem if staying in that comfort zone means you miss out on newer goods that could add even more value to your sessions and enhance your overall practice.

Next time you find yourself coming to the end of a bottle or tub of your favorite massage cream, let that be the signal to put some time and effort into seeing what else the market has to offer in terms of various massage creams. This way, you will be able to feel confident that you are staying abreast of advances and new products in the realm of massage cream, and that you are purchasing the very best massage cream for you and your clients.

One of the best ways to stay on top of what today’s massage cream manufacturers have to offer is simply to go online and browse through their product lines, reading about what each of these massage creams may contain and any specific benefits the massage cream might offer. This can also be a great way to get an education on the broad range of ingredients and benefits that different massage creams can bring to the table. Even if you do not choose to purchase a new or different massage cream after browsing what’s out there, you will know where to go if and when certain needs arise.

For example, when you peruse today’s massage cream market, you will likely find quite a few massage creams that contain essential oils to help reach common client goals, such as increasing relaxation, decreasing anxiety or bringing a sense of rejuvenation. At some point in your practice, you may decide that you would like to offer your clients the option of receiving massage therapy or bodywork using one of these massage creams that has been enhanced with essential oils.

Providing such options to your clients can be a wonderful way to boost business, by making clients feel more pampered in the session room. Even if you already have your favorite massage cream, adding a few more high-quality massage creams to the line up means more options for the clients who come through your door seeking rest and relief.

–Brandi Schlossberg