Just like your massage table, linens, music and other tools of the trade, your massage cream is an integral part of your practice and the experience you create for each client who comes into your session room. As such, you should be putting just as much thought into the purchase of your massage cream as you invest in every other piece of equipment you use as a professional massage therapist or bodyworker.
In fact, some might argue massage cream is near the top of the list in terms of its importance within a practice and the role it plays in helping to create the best possible experience for each client. The reason massage cream could be considered so crucial is because it is actually applied and absorbed into the skin of your clients. Massage cream is even carried home with the client when he or she leaves your practice.
In other words, the impression your massage cream leaves can linger long after the client’s appointment has ended, and the savvy massage therapist or bodyworker knows that the better the impression, the better the chances of repeat business from that client and possibly his or her friends. Therefore, it is vital that you take the time to select a massage cream that leaves the right impression when clients leave your practice.
Beyond this basic guideline, what it means for a massage cream to make the right impression will vary from practitioner to practitioner. For many professional massage therapists and bodyworkers, a massage cream that is neutral—leaving little to know impression at all—is considered ideal. These professionals will be looking for massage creams that have no aroma and leave as little residue on the skin as possible following the massage session.
A neutral massage cream also is one that is the least likely to elicit any sort of reaction from your clients, good or bad. It is there to serve the practitioner as he or she applies hands-on techniques, but it is not there to steal the show or even share the spotlight with the skills of the professional massage therapist or bodyworker. An optimal neutral massage cream will simply enhance the practitioner’s ability to apply those techniques but leave no real impression on the client.
At the other end of the spectrum, there also are professional massage therapists and bodyworkers who would like their massage creams to make a positive impression on clients, either through a pleasing aroma or some other beneficial trait. These practitioners aim for clients to leave the session room not only enjoying the benefits of the touch therapy they just received, but also enjoying any lingering benefits of the massage cream that was applied during the appointment.
For example, a massage therapist may wish to use a massage cream that contains essential oils that smell good and bring certain healing benefits to the table, such as relaxation or rejuvenation. Another example might be a massage cream that provides swift pain relief.