Consumer awareness of massage therapy’s benefits was one focus at the American Massage Therapy Association’s (AMTA) annual national convention, held Oct. 3-6 in Raleigh, North Carolina.

The opening session of the convention began with a video presentation on the association’s commitment to increasing consumer awareness of the health benefits of massage therapy.

“Since it began its media relations program in May, the association has reached millions with its information,” noted an AMTA press release. “Since the launch of the AMTA Massage Therapy Tour in July, the association has engaged 13 cities, reached hundreds of thousands of potential clients, and worked with nearly 100 member volunteers.”

AMTA President Cynthia Ribeiro further energized attendees and reminded them the program “is about educating the public in a direct way and increasing the potential to bring new business to our members.” She explained that AMTA members are reporting more new clients as a direct result of the consumer program.

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