Two important components of creating a memorable and effective business card are to utilize eye-catching graphics and easy-to-read lettering. Keep it simple by using only simple typefaces. Script and Old English typefaces are difficult to read on business cards.
The paper quality is extremely important; you want to choose a sleek, smooth, high-quality card that feels good to touch. Be sure to include all important contact information on one side of your card. Such contact information includes your address, city, state, zip code, office phone number, cell phone number, Web site and e-mail address.
On the other side of your card, list the modalities at which you are truly proficient; for example, Swedish, deep tissue, hot-stone therapy and pregnancy massage. It is essential to proofread your business card carefully, and have several colleagues review it before you send it to the printers.
Once you have your cards, don’t leave home without them. You never know when, where or how an opportunity for business connections may arise. To add an extra touch, you can get a cardholder and display your cards in your office and at on-site jobs. A well-designed, attractive business card can be your least expensive—and most effective—form of advertising.
Ariana Vincent, L.M.T., M.T.I., N.C.T.M.B., is a Nationally Certified Massage Therapy Instructor and workshop leader based in Austin, Texas. Learn more about her at www.arianavincent.com.