Selecting the right massage cream is a decision not only based on you and the type of massage therapy or bodywork you provide, but also each individual client and his or her needs and preferences.

Due to the fact that there are so many different variables that can go into making the best decision about what type of massage cream to use during any given appointment, it is clear to see why keeping only one massage cream on hand in your session room could pose problems.

At the very least, having a single massage cream on hand may mean that the massage therapy or bodywork services you are offering your clients might not be the very best they could be, because you are not able to tailor or customize the session with various massage creams.

At the very worst, the availability of only one kind of massage cream might conflict with a client’s needs or preferences, especially if that client happens to have an allergy or some other aversion to one of the ingredients in the sole massage cream you use.

A key point to grasp is that taking the time to stock your session room with a nice array of massage creams is a fairly simple, yet important, step on the road toward becoming—and staying—a highly successful massage therapist or bodyworker.

Choosing the right variety of massage creams may require an initial investment of your time and money, but once you have purchased your assortment of massage creams, you can expect to see a return on your investment for quite some time to come—in the form of satisfied clients.

At first, you may have little to no clue what kind of massage cream you would like to add to begin your session room collection. A good way to start your search for supplemental massage creams is by simply taking a look at what today’s market has to offer in the category of massage cream.

If it has been a while since you have looked at massage creams besides the one you typically use in your practice, you may be surprised. These days, there is an astonishing variety of massage creams available to professional practitioners of healthy touch.

One facet of the massage cream industry that has grown by leaps and bounds is the category of “green” massage creams, reflecting the trend of eco-friendly business across the board. This means you should be able to find many more choices when it comes to massage creams that are all natural and organic, from the ingredients they contain to the manufacturing practices to the packaging.

Once you have an initial grasp of what’s out there in terms of high-quality massage creams, you should begin to notice certain products that appeal to you and your practice. If possible, ask the various massage cream manufacturers to send you a few samples, so you can test out the massage creams before you make your purchase.

–Brandi Schlossberg