It is good to have a yearly marketing plan with several evaluation periods in place throughout the year, so you can see how your marketing plan is helping you reach your business goals.
Set aside time at least every three months to focus on checking your marketing strategy. Sit down, and refer to your tracking tools to see which marketing mediums are generating the most leads. Once you do this, you can prioritize what works and what does not.
Albert Einstein once said, “Insanity is doing the same thing over and over again, expecting different results.” So give the ineffective marketing actions the boot, and mix it up. By doing this, you are constantly keeping your marketing in check and maximizing your resources. There is no point in continuing to do things that are not driving business to your massage practice.
When evaluating your marketing plan, see if you can add some new marketing ideas to the mix. Talk to your colleagues and see what marketing efforts worked for them. Focus on strategies, budget and visualize your dream practice, evaluating client relationships, reviewing previous marketing efforts, utilizing the services of mentors and seeing things from a different perspective.
Create a clear vision of what you want and need based on your values. Create achievable and quantifiable goals for your marketing plan. Review your marketing plan often, and share it with supportive friends and mentors for suggestions.
Remember the words of Eddie Rickenbacker: “I can give you a six word formula for success: Think things through—then follow through.”
Ariana Vincent, L.M.T., M.T.I., N.C.T.M.B., is a Nationally Certified Massage Therapy Instructor and workshop leader based in Austin, Texas. Learn more about her at www.arianavincent.com.