Union City, NJ – The Day Spa Association and the Organic Trade Association have joined forces to introduce the Organic industry to the Day Spa industry.

“We have had a cordial relationship with OTA since 2000, whereas we exchanged memberships in order to keep up-to-date with each other, and explore how we can possibly align ourselves”, says Hannelore Leavy, Executive Director of the Day Spa Association. “Now with the ‘green’ movement all around us, I think the time has come for these two industries to grow closer together and support each other”, adds Leavy.

All Things Organic will be held in Chicago at McCormick Place June 16 – 18, 2009.

The Day Spa Association, in addition to be present on the tradeshow floor – booth 1637 in the Health & Wellness Section – will also conduct the following workshop:

Wednesday 6/17 from 12:30-1:30
Looking to enter or increase your sales to the spa industry?
Knowing something about the needs and expectations of spa owners and their clients will help you succeed.
Eric Light, President of the Strawberry Hill Group and a member of the Day Spa Association Board of Advisors will share with you the Association’s profile of a spa-goer, as well as preliminary data from their current study of spa-goer retail habits.

This session is a must for those wanting to succeed in the spa market.
DSA’s current study on the marketing demographics of a day spa-goer will be available to conference attendees FREE of charge when attending the seminar.

As more and more businesses, and especially spa businesses and their clients are becoming environmental conscious, organic products will have a big influence in products used in a spa setting, as well as attract the right consumer in their 21st Century spa!

We invite all DSA + IMSA members who are planning to come to Chicago, to call our offices or email Barbara@dayspaassociation.com to get their FREE VIP pass, which will entitle them to visit the exhibit floor and listen to the keynote address – another benefit from the DSA!

The Day Spa Association (DSA) is a professional membership-based trade organization founded in 1991. The focus is to serve as the primary business resource for day spa professionals through educational seminars and workshops, research studies, publications and Internet informational exchanges.  Further, DSA advocates members’ businesses by enhancing consumer awareness and demand for spa services and products. In addition, to protect consumers, DSA establishes a standard of excellence to assure the continuous elevation of professionalism and quality driven services in the day spa industry. For more information, please contact the DSA at 201-865-2065 or visit www.dayspaassociation.com

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