Union City, NJ – The Day Spa Association is pleased to have a spa business expert presenting at its upcoming industry seminar and networking session during EX-TRACTS®, scheduled Aug. 17, during the summer 2010 New York International Gift Fair® (NYIGF®).

“We are very pleased to have Dori Soukup of InSPAration Management as presenter during this event”, says Hannelore Leavy, executive director of the Day Spa Association.

Soukup’s presentation, “Innovative Merchandising Strategies to Elevate Your Sales,” is sponsored by Pevonia.

Innovative Merchandising Strategies to Elevate Your Sales

Are you looking for new ways to merchandise your products and boost retail sales?

Join retail consultant Dori Soukup of inSPAration Management and learn how to use merchandising to boost retail sales. Soukup, an internationally recognized spa business expert, will answer questions specific to the spa industry

Seminar subjects include:

• Capture attention and drive demand

• Display and merchandise with sales appeal

• Plan space effectively and maximize the profit per square foot

• Create a discovery station and touch points

• Raise the average spend through Point of Purchase (P.O.P.)

• Engage with sales team communication

• Increase appeal with signage and lighting

• Avoid costly mistakes

Following the hour-long session, the Day Spa Association will host an ice cream social for members and nonmembers who want to network and share.

Cost to attend is $25 for Day Spa Association members or $40 for guests. To register, call (201) 865-2065, e-mail Barbara@dayspaassociation.com or send checks, payable to The Day Spa Association, to 310 17th Street, Union City, NJ 07087. Or, you can register online at www.nyigf.com/programs.

“The NYIGF and EX-TRACTS® has a lot to offer day spa owners and managers and we hope that many of our members and nonmembers will take the time to visit the exhibits. We are preparing a invigorating and informative two hours for the spa community in and around New York and those visiting the city from near and far,” says Leavy.

The Day Spa Association (DSA) is a professional membership-based trade organization founded in 1991. The focus is to serve as the primary business resource for day spa professionals through educational seminars and workshops, research studies, publications and Internet informational exchanges. Further, DSA advocates members’ businesses by enhancing consumer awareness and demand for spa services and products. In addition, to protect consumers, DSA establishes a standard of excellence to assure the continuous elevation of professionalism and quality driven services in the day spa industry. For more information, contact the DSA at (201) 865-2065, e-mail DaySpaAssn@aol.com or visit www.dayspaassociation.com.

EX-TRACTS® features nearly 100 exhibitors of cosmetics, perfumes, skin care, bath and body care, beauty accessories, hair care, natural and organic products and well-being lines, and attracts attendees from spa, salon and specialty retail outlets from all 50 states and around the world.