Simi Valley, CA (Jan. 28,  2011) – To meet the growing demand for customers looking to diminish age spots, lighten their complexion, and even out skin tone, derma e® Natural Bodycare has reformulated their Skin Lighten to more effectively and efficiently lighten skin. derma e®, a pioneer in formulating cutting-edge natural skincare, continues to listen to their customers and stay ahead of ingredient trends to develop quality, innovative and natural products that are safe and effective.

Now fortified with Alpha-Arbutin, commonly sourced from the Bearberry plant, derma e®’s NEW and improved Skin Lighten slows the activity of tyrosinase (an enzyme that triggers skin discoloration). Additionally, with an innovative blend of herbs and vitamins such as Licorice, Milk Thistle, Ginseng and Vitamins A and E, this formula inhibits the production of melanin creating a dual-action product that more efficiently lightens skin. As skin renews itself every 28 days, cells with less melanin will surface during this time, creating a lighter, more even complexion. This product does not contain harmful bleaches or hydroquinone.

“derma e® is consistently monitoring ingredient trends in order to formulate natural and effective products that meet our customer’s needs. We have an ongoing commitment to scientifically proven effective ingredients and high quality products that are formulated for results,” say Dr. Linda Miles L. Ac., D.O.M. Vice President of Natural Bodycare.

For more than 25 years, derma e® Natural Bodycare has pioneered the development of high-performance antioxidant skincare solutions. This award-winning, comprehensive line offers over 90 SKUs that are free of parabens, phthalates, sodium lauryl sulfates, mineral oil and lanolin, and are cruelty-free, 100% vegetarian and manufactured with wind energy. derma e® can be found in 5000+ retail outlets across the U.S., with additional distribution internationally and on derma e® is family owned and operated and dedicated to serving the natural products retailer.