Simi Valley, California  (Feb. 27, 2011): On Feb. 8, Dr. Oz introduced best-selling author and dermatologist Dr. Nicholas Perricone with his revolutionary theory that “wrinkles are optional”. An anti-inflammatory diet as well as the skincare ingredient DMAE were highlighted to help “stop the signs of aging”, and increase radiance and tone. derma e® Natural Bodycare, a pioneer in formulating cutting-edge natural skincare, has also been using this effective ingredient to help firm and tone for younger-looking skin.

DMAE (an abbreviation for the compound known as dimethylaminoethanol) has been touted as a “face lift in a jar.” Youthful skin is firm because the muscle fibers under the skin are short, thick and taut. With age, these fibers lengthen and loosen. Skin sags, and becomes thinner. As a natural, gentle solution, research shows DMAE increases tensile strength of skin, reduces the look of fine lines and wrinkles and offers antioxidant and anti-inflammatory properties for healthier, youthful skin.

derma e‘s premium DMAE – Alpha Lipoic Acid – C-Ester Cleanser, Toner, Crème and Serum feature this remarkable skin firming ingredient along with Alpha Lipoic Acid, also known as the “The Universal Antioxidant”, to help protect skin cells from environmental damage and C-Ester to help support healthy collagen. Additionally, only derma e blends these powerful ingredients with beneficial antioxidants, vitamins and botanicals to visibly improve skin tone and elasticity for a vibrant, younger-looking complexion.

“DMAE has long been a featured ingredient in the derma e® line and has contributed to the success of one of our best-selling products, the DMAE – Alpha Lipoic Acid – C-Ester Crème. derma e® will continue to offer these scientifically proven effective ingredients in our natural affordable skincare products that are formulated for results,” say Dr. Linda Miles L. Ac., D.O.M. Vice President of Natural Bodycare.