Nearly 300 salon and spa owners and professional skin care therapists visited Dermalogica’s corporate headquarters in Carson, California, to attend a presentation by the brand’s founder and Chief Visionary, Jane Wurwand.
Wurwand’s hour-long presentation, “Big Yourself Up,” provided a message that went far beyond skin care—it challenged participants to enlarge and expand the concepts of their entire selves, as well as their specific scopes of business.
“Operate from your passion, not your fear,” she said during her presentation, which was also streaming live worldwide. “Take risks, because risk will light up your passion, fire and future.”
Wurwand encouraged participants to see themselves as entrepreneurs, or “intra-preneurs” if they are employed in a corporate setting, stating that, “All of us are running our own show and our own future.”
She also cited the need for disrupters as key to invention and innovation, and referenced Arianna Huffington’s bestselling book, Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom and Wonder. As discussed in the book, beyond money and power lies a “Third Metric” of success that prioritizes empathy and compassion, which are the core emotions of the professional skin care industry. Wurwand urged skin care professionals to redefine their salons and spas as places of community where women may be empowered, citing examples in Cambodia, India, Afghanistan and other developing nations where the salon setting has served as a “safe” community hub for at-risk women and girls.
Wurwand champions women’s economic empowerment in particular through Dermalogica’s philanthropic arm, FITE (Financial Independence Through Entrepreneurship), which creates educational, vocational and professional opportunities for women and girls worldwide. Wurwand’s presentation served as the brand’s kick-off for its month-long celebration of National Women’s History Month and International Women’s Day on March 8.
Photos courtesy of Dermalogica Corporate Communications