Rewarding customer loyalty via multiple points of sale is the formula behind Dermalogica Rewards, Dermalogica’s new consumer loyalty program. The new program launched at the brand’s two concept spaces in Santa Monica, California, and in New York, New York, and its ecommerce site on dermalogica.com this fall.
The new program enhances the Dermalogica customer experience by creating cohesive brand interactions from the point of sale to the redemption of the rewards. The program’s most unique aspect is it provides consumers with the opportunity to earn points beyond product purchases and treatment services, but also through engagement via the brands various social media platforms including Facebook and Twitter.
All earned points will automatically be linked directly with each customer’s online account at www.dermalogica.com/rewards. Rewards will take the form of incentives based on point accrual, in-salon expertise and face mapping offerings, surprise point-earning and bonus gift opportunities. Customers can begin the process of earning points by enrolling in Dermalogica Rewards, which may be done by opting-in at the store level or signing up online.
Enrolled customers accrue points in a number of ways, which are monitored in an ongoing status report on the customer’s online account. Points may be accrued when the customer purchases a Dermalogica product, writes a product review, refers a friend, tweets about a Dermalogica service or product, signs up for the Dermalogica e-newsletter, books a treatment at one of the brand’s concept store locations, or connects with Dermalogica on Facebook and Twitter.
After the initial launch phase, the brand plans to launch Dermalogica Rewards program to other Dermalogica concept spaces located around the world.
To learn more about Dermalogica Rewards, visit https://www.dermalogica.com/on/demandware.store/Sites-Dermalogica-Site/default/Rewards-Start.
When Dermalogica meets skin, skin health is redefined. Dermalogica, which began in 1986, is the number-one choice of skin care professionals and consumers worldwide. The vision for the company was a product line free of common irritants and ingredients that could cause breakouts and would improve skin health, and were only available from qualified skin care professionals trained at The International Dermal Institute.