REDMOND, WA (August 31, 2010) – It’s time for students (and parents) to hit the books and for many CEOs and employees to augment the bottom line before year-end. This not only increases day-to-day responsibilities, but also bumps up the stress response. According to Ayurveda, the ancient system of healing from India, stress is the initial cause of 90 percent of disease.

“If we can decrease our stress through meditation, diet, lifestyle, yoga, exercise and supportive nutritional herbs, we are well on our way to better overall health, increased focus for dealing with life’s ups and downs and a renewed perspective, where we see challenges as opportunities,” explains Dr. Virender Sodhi, Ayurvedic medical doctor and naturopathic physician.

Sodhi is also co-founder of R-U-VED Inc., one of the premier Ayurvedic Herbal companies in the U.S. with a focus on quality herbal formulas that blend ancient principles of Ayurvedic medicine with the latest scientific technology. He recommends the following Ayurvedic rejuvenating formulas, known as adaptogens, to protect against stress and improve immunity, vitality and even longevity:

  • Ashwagandha. Also known as “Indian ginseng,” ashwagandha can calm the mind, relieve nervous exhaustion, enhance cognition, stabilize the mind function and promote sleep. “Ashwagandha offers excellent support for overworked students, parents and career-driven individuals,” adds Dr. Sodhi. R-U-VED’s ashwagandha is made with a patented extraction method to ensure effectiveness. It retails for $17.80 for 60 vegetarian capsules.
  • Memoren™. An exclusive R-U-VED formula, Memoren contains several well known Ayurvedic herbs that aid in mental clarity, learning enhancement and stress relief, ideal for everyone from students to CEOs. The proprietary formula includes gotu kola, shankpushpi, ashwagandha, bacopa and gingko, which when combined offer an extremely effective formula for staying on top of your game in a calm, effective manner. The product retails for $29 for 60 vegetarian capsules.

Both formulas are available at natural foods retailers nationwide or at Founded in 1988, R-U-VED is the only Ayurvedic herb company in the U.S. owned and operated by practicing Ayurvedic physicians, who also cultivate the medicinal herbs offered to ensure the utmost in quality and safety standards. Wildcrafted and/or organic, all R-U-VED herbs are manufactured in an ISO and GMP approved facility. R-U-VED also offers formulations for cardiovascular, digestive, elimination, liver, metabolic, women’s health and more. For more information, call (800) 925-1371 or visit