Pittsburgh, PA, September 2011—Douglas Laboratories, a worldwide leader in the professional nutritional supplement industry, has announced the latest advancement in its cutting-edge iPhone/iPad application.

Version 2.0 of the Douglas Laboratories Product Guide application offers an increased customer experience with better usability and functionality, and more tools. As in the original version, users can continue to browse Douglas Laboratories’ entire product line by name, formula, category and health function. The new version now allows users to search products by ingredient or combination of ingredients, keep a list of favorite formulas for quick reference, share product information via e-mail, Facebook, and Twitter, and offers a User Guide. Additionally, available exclusively to healthcare providers, Douglas Laboratories products can now be ordered directly from the app.

“Our iPhone and iPad app has worked out exceptionally well and received enormous response and downloads. We are even more excited about this version,” says Rene Augstburger, vice president of marketing for Douglas Laboratories. “With the enhanced search functions, we are using today’s hottest technology to offer a better experience that is more convenient to our customers. And now with the ability to order products right from the app, healthcare practitioners can easily maintain this part of their patients’ wellness program anytime, anywhere—at the tips of their fingers.”

The Douglas Laboratories Product Guide application Version 2.0 is available as a free download through the Douglas Laboratories website and Apple iTunes. It requires iOS 4.2 or later, and is compatible with iPhone, iPod Touch and iPad.

About Douglas Laboratories
Subsidiary of Atrium Innovations Inc. [TSX: ATB], Douglas Laboratories, the trusted choice of thousands of health care professionals for more than 50 years, is at the forefront of the nutritional health industry, proudly researching, developing and manufacturing superior quality, science-based supplements that help people improve their health. Douglas Laboratories currently offers more than 600 branded products, introducing new products on a continuous basis. For additional information, visit www.douglaslabs.com.

About Atrium Innovations
Atrium Innovations Inc. is a globally recognized leader in the innovation, formulation, production and commercialization of science-based and professionally endorsed products for the health and nutrition industry. The company focuses primarily on growing segments of the health and nutrition markets, which are benefiting from the trends towards healthy living and the aging of the population. Additional information about Atrium is available on its website, www.atrium-innovations.com.

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