Organic? Natural? Sustainable? With so much terminology related to health and environment, it can be difficult to choose a product—and with consumers increasingly knowledgeable about personal-care and beauty products, providers need to stay on top of this trend.
Now, a researcher from the University of Santiago de Compostela has come up with an eco-labeling system that provides environmental information, showing the carbon footprints generated by goods and services during their life cycle. Aldolfo Carballo Penela devised a study to show how to evaluate the environmental footprints of goods and services through all the phases that products pass through before reaching the final consumer.
“[The eco-label] is a consolidated tool for informing society about the environmental burden of the goods we use, making it possible to differentiate between the products of different companies and organizations and, in future, to choose products that are less contaminating,” said Penela in a university press release.
“These eco-labels on the product will make it possible to raise awareness, inform people about production methods, and to allow companies and organizations to carry out efficient environmental management,” he added.
“Managing the carbon footprint of products: the contribution of the method composed of financial statements (MC3)” was published in the International Journal of Life Cycle Assessment.
Editor’s note: see MASSAGE Magazine’s May 2011 issue for an article on how private labeling can benefit a massage practice’s branding and marketing efforts.