Anatomic Global, Inc. today announced the launch of their EcomfortTM mattress division. The company will recruit a select group of furniture and bedding retail partners to offer the revolutionary line of Ecomfort earth-friendly mattresses featuring EcoMemoryFoam.TM Set to launch at World Market in Las Vegas next week, Ecomfort will set a new industry standard for luxurious sleep with the first plant-based memory foam mattresses, pads and pillows on the market. Ecomfort is now actively recruiting retailers that share a common vision to provide superior comfort and value to consumers while helping to renew the earth.

93 percent of Americans now believe companies have a responsibility to help preserve the environment and 66 percent are more likely to purchase a product if they believe the company is environmentally conscious*, said Jeff Scorziell, president of Ecomfort. Many retailers know they should go green but don™t know how. Our core business is to create environmentally sustainable mattresses, so we™ve studied the market and know how to help retailers successfully offer an eco-friendly product to consumers.

With over 20 years of experience in medical industry sleep systems, Ecomfort founder David Farley has a passion for improving the quality of people™s sleep. He combined that passion with a commitment to make all of his work environmentally friendly, and developed the innovative Ecomfort mattresses made with EcoMemoryFoam. Ecomfort utilizes the patent-pending Neutral Posture Support System, which is scientifically designed with seven support zones to relieve the stress on your back muscles. Using open cell technology, the mattress also breathes and helps you sleep cooler. EcoMemoryFoam is manufactured in the United States, and Ecomfort ships compressed products within 48 hours, which allows retailers to avoid keeping a large inventory.

In the past, environmentally friendly products have not always been friendly on the pocketbook, typically costing more than their counterparts, said Scorziell. But with EcoMemoryFoam, Ecomfort is proving that doesn™t have to be the case, since these mattresses cost 10 to 15 percent less than traditional memory foam products.

Today, 23 percent of sleep products sold are specialty sleep products, and that market share is expected to grow to 40 percent by 2010**. Ecomfort is looking for partners who want to capture a larger portion of this growing segment by bringing innovative eco-friendly products to the marketplace. The company offers retailers selective distribution, an extremely low initial investment, and personal customer service to ensure complete satisfaction. Retailers interested in learning more may contact Ecomfort at 800-874-7237. Listen to a Podcast on this breakthrough product line.

About Ecomfort

Ecomfort, the mattress division of Anatomic Global, Inc., is setting an industry standard by manufacturing the EcoMemoryFoam line of comfortable plant-based memory foam mattresses, pads and pillows. Ecomfort mattresses utilize the patent-pending Neutral Posture Support System, which is scientifically designed with seven support zones to relieve stress on your back muscles. Patented zero-emissions technology is used to create the coolest-sleeping, most supportive memory foam beds available. For more information, visit

*BusinessWeek, 2007

**Bedroom Magazine, 2007

John Pilmer, 801-369-7535