E-mail is an ecological and efficient way to market and stay in touch.
You can utilize e-mail to:
- Send newsletters
- Deliver notices about special offers
- Confirm appointments
- Stay in contact with your clients and colleagues
- Send articles to prospective publishers
- Forward copies of your published articles to your colleagues and clientele, with a note inviting clients to schedule an appointment
It is important to remember to respond to e-mails within hours, or at least the same day it was received. Effective use of e-mail can be one of your least expensive and most effective forms of marketing.
Ariana Vincent, L.M.T., M.T.I., N.C.T.M.B., is a Nationally Certified Massage Therapy Instructor and workshop leader based in Austin, Texas. Learn more about her at www.arianavincent.com.