Elemental Herbs All Good LineCompany extends contemporary, feel-good messaging across entire line of sun, body, kids and beauty products. 

MORRO BAY, CA Elemental Herbs, manufacturer of organic personal care products made from healing herbs and oils, introduces All Good by Elemental Herbs – a complete, contemporary rebranding of its entire line of sun, body, kids and beauty items.

Offering refreshed new product packaging featuring clear messaging and color-coded categorization, the All Good rebranding echoes the simple yet highly effective attributes for which Elemental Herbs products are known.

Motivated by the lighthearted “It’s All Good” phrase that inspired its original All Good Goop and All Good Lips products, the company extended the feel-good philosophy to the entire line.

“’All Good makes everything better,’ which is representative of the purpose behind both our products and company,” said Caroline Duell, founder and president of Elemental Herbs. “Aside from new packaging, our line remains unchanged – strong, simple products with ‘all good’ ingredients. We’re excited to introduce this evolutionary step in our brand.”

In summer 2014, All Good by Elemental Herbs will also include six new product SKUs in its body line, including All Good Body Lotion (MSRP: $15.99), available in six-ounce tubes in coconut, lavender and lemongrass, and All Good Organic Coconut Oil Skin Food (MSRP: $14.99), available in nine-ounce glass jars in coconut, lavender and lemongrass. The company also recently introduced its All Good Lips organic zinc lip balm in SPF 20, along with two new flavors (MSRP: $3.50).

Located in Morro Bay, CA and founded in 2006, Elemental Herbs® inspires people to live in balance with nature by offering All Good sun, body, kids and beauty products made from simple ingredients, including organic healing herbs and oils. Created with the intention that All Good makes everything better, the line includes All Good Goop™ healing balm, All Good Lips™ lip balms, All Good Sunscreen and more.

About Elemental Herbs

As a B Corporation dedicated to social and environmental responsibility, Elemental Herbs is also a member of 1% for the Planet and the Green American Business Network. It endorses the campaign for safe cosmetics by testing its products on humans rather than animals. The products are available online and at 1,500+ retailers nationwide, including health food stores, outdoor sports shops and high-end gift shops. 

For more information, visit www.elementalherbs.com