WHITEFISH BAY, Wis. – March 13, 2009 – elements therapeutic massage of Whitefish Bay has joined in the effort to fight against leukemia and lymphoma-related illnesses. The studio at 312 E. Silver Spring Drive in Whitefish Bay will host “Massage for a Cause” March 22-29 to raise money for the Leukemia and Lymphoma Society through its Team in Training program.
During the weeklong event, $5 from each massage session at elements of Whitefish Bay will be contributed to the non-profit organization to help individuals battling the disease. The donated money will be given to Team in Training participants who work to raise funds for the non-profit through secured sponsorships, individual donors and hosted events. The studio is open Monday through Thursday 9am to 8 p.m. and Friday through Sunday 9 a.m. to 7 p.m.
“This is a cause that is very special to me and members of our staff,” said Aimee Matchette, owner of elements therapeutic massage of Whitefish Bay, who lost an aunt to leukemia in December. “When we learned about sponsoring Team in Training participants, our desire to help our clients feel better as well as help raise money for a good cause seemed like a perfect fit.”
elements therapeutic massage got the idea when employee and certified massage therapist Kelly Gunderson, learned of a similar massage for a cause campaign in Las Vegas. Once a massage therapy school instructor and massage therapist for Cirque du Soleil there, Gunderson was contacted by former student Cynthia De Los Reyes who had been diagnosed with Polycythemia Vera, a blood disorder where the body’s red blood cells are abnormally high, and was giving massages to raise money for her own Team in Training effort.
Proceeds from Massage for a Cause in Whitefish Bay will benefit both the Milwaukee and Las Vegas chapters of the Leukemia and Lymphoma Society. The Milwaukee-area recipient will be Christi, a Shorewood High School senior, who was diagnosed with stage four Hodgkin’s Lymphoma in May 2008. Funds raised in the Team in Training program will benefit her treatment.
“So many people are affected by leukemia and lymphoma,” said Matchette. “This is our way of making a difference. And the support of our elements staff has been tremendous in our efforts to raise funds.”
Massage therapist Kristie Pfeil will be donating an additional $5 from each massage she gives during the Team in Training promotion week. And, Gunderson will be donating her time for massages on March 29, her day off, and give 100 percent of all money collected to her former student and friend De Los Reyes.
About elements therapeutic massage:
elements therapeutic massage is headquartered in Highlands Ranch, Colorado, and is owned by Fitness Together Holdings, Inc. The parent company oversees Fitness Together Franchise Corporation, a one-on-one personal training fitness franchise established in 1996, and elements therapeutic massage, a massage therapy franchise that began franchising in 2006. Today, the combined franchise network includes more than 700 franchises across the United States, Costa Rica, Israel, Ireland, and Canada. For more information about elements therapeutic massage, visit www.touchofelements.com.