National franchise enters market with bigger studio and aggressive plans for the region
HIGHLANDS RANCH, Colo. – Nov. 12, 2009 – elements therapeutic massage inc., a national massage therapy franchisor, announced it will debut a new store next month in Fountain Valley, California. The studio, located at 18303 Brookhurst St., will be the first franchise in that market for the fast-growing massage chain and is almost twice the size of a traditional studio in its national network of 77 studios.
Local residents Kelly Berman and Deb Greene were awarded the franchise agreement. They will be co-owners of the Fountain Valley studio and also serve as area directors to grow the brand to 20 more locations from Santa Barbara to San Diego.
The Fountain Valley location will feature 12 massage rooms and offer six types of therapeutic massage from certified massage therapists: deep-tissue massage, trigger point work, prenatal massage, hot-stone massage, sports massage, Swedish massage and chair massage.
The decision to test a larger studio in the market was the result of attractive prices for premium commercial real estate in Fountain Valley and a strong demand for massage therapy services across the national elements therapeutic massage franchise network. The company has grown rapidly, opening locations in 21 states in less than three years, and was ranked on Entrepreneur magazine’s 100 Fastest-Growing Franchises list in 2009.
Kyle Gjersee, chief operating officer and senior vice president of elements therapeutic massage, said, “While the economy is struggling, our business is thriving across the U.S. as more people turn to massage therapy as a way to relieve pain and stress in their everyday lives. Our goal is to meet that need at a price people can afford. And we see a huge opportunity to do that for customers in Fountain Valley and throughout Orange County.”
Part of the $500-billion wellness industry, elements therapeutic massage is answering a growing demand to treat sore muscles and escalating stress in a society looking for options that don’t involve the high price and side effects of prescription drugs. Revenues have risen as much as 15 percent at the independently owned and operated elements locations across the country with more customers listing pain relief, stress reduction and therapeutic benefits as reasons for their visits.
Greene and Berman say they look forward to bringing that holistic service with a national reputation to their community.
“Today, massage therapy isn’t just about a 30-minute pampering session that you splurge for on a vacation,” said Berman. “It’s also about accessible pain management and deep muscle treatment to help refresh and restore good health as people get through their hectic lives. The perception of our industry is changing and that has opened the floodgates to serve a greater good.”
Situated in the Fountain Valley Promenade shopping center, elements therapeutic massage Fountain Valley will have a superior retail presence alongside complementary businesses including 24-Hour Fitness, TJ Maxx and Ralph’s Grocery store.
elements therapeutic massage Fountain Valley will be open Mondays through Fridays from 9 a.m. to 9 p.m. and Saturdays and Sundays from 9 a.m. to 7 p.m. For more information, call (714) 965-2700 or visit www.touchofelements.com/fountainvalley.
About elements therapeutic massage inc.
elements therapeutic massage, http://corp.touchofelements.com, is headquartered in Highlands Ranch, Colorado, and owned by Fitness Together Holdings Inc. The parent company oversees Fitness Together Franchise Corporation, a one-on-one personal training fitness franchise that began franchising in 1996, and elements therapeutic massage, a massage therapy franchise that began franchising in 2006. Today, the combined franchise network has sold hundreds of franchises across the U.S., Costa Rica, Israel, Ireland and Canada.