If you are striving to create the best possible practice for your work as a massage therapist or bodyworker, it may be a good idea to try placing yourself in the client’s shoes. Think about your practice from the eyes of each client, and you may begin to see which areas could use improvement. Even those massage therapists or bodyworkers with practices that are already successful are wise not to rest on their laurels, but instead to continuously attempt to improve and enhance their daily work and overall practice environment.

A great way to begin this practice of using a client’s perspective is by paying special attention to the times when you are the customer—the person receiving a product or service. Whether this is at the dentist’s office or the dry cleaners, taking note of these experiences can pay off in your own practice.

One thing you might notice as you begin to bring awareness to your own experiences as a customer is that you feel as if you are getting more bang for your buck when the provider of the goods or services offers you a nice array of options. For example, the dental hygienist at your appointment might give you two or three flavors of toothpaste to choose from before he or she polishes your teeth, and then allow you to pick which color toothbrush you would like to take home.

This is just a simple example of the kinds of options people might offer to their customers or clients in order to help enhance their overall experience. It is a way of doing business that could easily be translated into the practice of a massage therapist or bodyworker, starting with something as simple as massage cream.

Many clients are used to receiving massage therapy or bodywork without any option as to what kind of massage cream is being used during the appointment. In fact, many massage therapists and bodyworkers do not even take the time to describe what is in the massage cream they are rubbing in to the skin of each client.

If a practitioner of healthy touch took the time to not only offer each client his or her choice from a small selection of high-quality massage creams, but also explained to the client the benefits and main ingredients contained in each of these massage creams, it could certainly set the session apart and perhaps ensure repeated business from that client.

Of course, you will not want to spend too much time describing each cream, but rather give a concise statement as to the main reasons why it is such a good lubricant. For instance, you might have a choice of two massage creams for each of your clients. Perhaps both are free of parabens and made of organic ingredients that were grown and processed in planet-friendly ways.

With this strong foundation for the two creams, you could then veer off with the selection. One option might be the massage cream that contains absolutely no fragrance, whereas another option could be a massage cream with lavender essential oil, for a slight fragrance and the benefits of aromatherapy.

–Brandi Schlossberg

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