Dallas, Texas — Texas-based Essential Formulas, distributor of Dr. Ohhira’s Probiotics and CHIA OMEGA formulations, has hitched its wagon to GeniusCentral Systems, a Living Naturally solution and the leading provider of technology and marketing solutions for retailers and suppliers in the natural products, specialty grocery and independent pharmacy sectors.

Living Naturally has more than 14 years of experience in working with natural retailers, helping them buy better and sell smarter so they can spend more time taking care of customers and growing their business.

“We continually strive to lead the industry in customer and retailer education in the use and efficacy of our innovative products,” said Amy McClain, director of key accounts at Essential Formulas.  “Living Naturally uses advanced tools that support retailers’ ability to make educated selections, save time and build successful businesses. This shared philosophy aligns perfectly with ours.”

With online tools offering solutions to create and order the ideal inventory, promote ideas to reach customers wherever they are and track customer behavior, retailers are being offered the most tried-and-true programs in the natural sector. The new retailer’s link allows direct ordering from the site, as well as updated and timely information on Essential Formulas products and any available discounts, videos and more.