As the demand grows for healthier frozen desserts, it should come as no surprise that Cold Stone Creamery is now offering an expanded better-for-you line of smoothies. The concept for these offerings was born in 2007 when Cold Stone Creamery became part of the Kahala Corp family of quick-service restaurant brands, including Blimpie, Great Steak & Potato and TacoTime, among others. This partnership brought with it the opportunity to share products, ideas and resources amongst the 12 brands. It soon became clear that Cold Stone Creamery could expand and reformulate the existing smoothie line to offer people new and healthier options.
To do so, Cold Stone Creamery tapped into the NrGize Lifestyle Cafe, which can typically be found inside or near popular health clubs. The lower-in-calorie fruit smoothies offered at NrGize are quickly becoming a favorite meal replacement or pick-me-up option for the health conscious and celebrity set. Cold Stone Creamery has elected to feature eight of the NrGize smoothies in all of the nearly 1,400 locations across the country. The new smoothies, made with real fruit, a proprietary smoothie mix and crushed ice, will be available starting May 15, 2008.
NrGize Smoothie Flavors available at Cold Stone Creamery:
One free supplement can be added to each smoothie, including Anti-Stress, Energy, Protein and Antioxidant.
â€œThe addition of the NrGize smoothie line shows that we are responding to the request for additional better-for-you options within our stores,â€ said Dan Beem, president of Cold Stone Creamery. â€œAt the same time, we are offering a smoothie that is made with quality ingredients and delivering the indulgent taste people expect from Cold Stone Creamery.â€
For those Cold Stone Creamery enthusiasts in love with the original line of smoothies, those same combinations will still be available but with nearly twenty-five percent fewer calories.
And Cold Stone Creameryâ€™s rich, indulgent ice cream shakes will remain the same. Smoothies and shakes will be offered in â€œLike Itâ€ 16 ounces, â€œLove Itâ€ 20 ounces and â€œGotta Have Itâ€ 24 ounces. Prices will vary per region, but on average NrGize smoothies with one supplement will cost $3.69, $4.29 and $4.69, while additional supplements will cost approximately 50 cents. Cold Stone Signature smoothies will be available in the same sizes and retail for approximately the same price as the new NrGize line.
Editor Note: Product photography and nutritional information available upon request. Contact Anne Christenson at email@example.com or 480-296-8253.
About Cold Stone Creamery
Cold Stone Creamery delivers The Ultimate Ice Cream ExperienceÂ® through a community of franchisees who are passionate about ice cream. The secret recipe for smooth and creamy ice cream is handcrafted fresh daily in each store, and then customized by combining a variety of mix-ins on a frozen granite stone. Headquartered in Scottsdale, Ariz., Cold Stone Creamery is part of the Kahala Corp holding company, a leading brand-building franchisor with a portfolio of 12 quick-service restaurant brands. Cold Stone Creamery alone operates nearly 1,400 locations in the U.S., Puerto Rico, Guam, Japan, Korea, China, Taiwan, Indonesia, Mexico, Denmark and United Arab Emirates. For more information about Cold Stone Creamery, visit the brandâ€™s Web site at coldstonecreamery.com.
Cold Stone Creamery
Anne Christenson, 480-296-8253