December 5, 2008 — The following articles are the top 15 most-read news stories for November on

A breaking news item on fibromyalgia topped the list, followed by several practice-building articles as well as health and industry news.

If you’d like to publish the latest massage news on your Web site, MASSAGE Magazine recently implemented a news feed program—available at no cost—to legitimate massage and bodywork sites. For more information, contact Jennifer Whalen, associate editor of integrated media, at

Top 15 most-read articles—November

1. BREAKING NEWS: Fibromyalgia Found to be a “Real Disease” Related to Blood Flow – 11/3/2008
People with fibromyalgia have abnormal blood flow to particular areas in the brain, according to study results released today … Read More

2. Firing Clients – 11/3/2008
There are certain phrases we don’t want to hear in our lifetime: “We have to talk”; “I got your test results back”; and the grim, “You’re fired.” Donald Trump has made that phrase famous in our society. But what if you’re the one that has to say those dreaded words? And what if the person you’re letting go is not an employee, but a client? Let’s face it, there are times we need or want to let a client go. What is the best way to get them out of your practice without hurting their feelings, having them go ballistic or bad-mouthing you all over town? Here are some options. … Read More

3. Too Much Being Spent on Malaria Cure – 11/26/2008
The Health Minister said this when the Vice President, Alhaji Aliu Mahama, inaugurated a new Chiropractic Wellness Centre at Dzorwulu in Accra yesterday. … Read More

4. Making More Money Despite The Economy – 11/11/2008
It has been said that “In good times you have to market, and in bad times you have to market more.” Some businesses today are worried about keeping their current business and getting new business. One of the biggest mistakes I see is when a business owner will try to cut back on his or her expenses for promotion and marketing. … Read More

5. Body of Knowledge Report Released – 11/16/2008
A group of massage organizations is creating a body of knowledge, or compendium that represents the collective skills and knowledge necessary to practice massage therapy. … Read More

6. Turning Silver to Gold: Seven Reasons for Pursuing the Aging Adult Market – 11/2/2008
Even massage therapists and bodyworkers who have a loyal, stable, repeat client base will benefit from actively pursuing the aging adult market in the coming years. For new therapists, students in massage schools or those wishing to expand their business, focusing on this dynamic emerging market can help to establish a long and successful client base that will be stable throughout their career. … Read More

7. High-Fiber Foods are Good for Your Mood and So Much More – 11/11/2008
High-fiber foods are like the perfect lover—they can make you feel good in so many different ways. Learn how fiber-rich foods can boost your mood while making you happy and healthy. Understand the benefits of soluble fiber foods and how they contribute to natural weight loss. … Read More

8. New Massage Franchise Plans for 400 Locations – 11/5/2008
The latest massage franchise, MassageLuxe, has more than 100 units in development throughout the United States since opening its first location in April. … Read More

9. Michigan Hospital System Launches Massage Program – 11/3/2008
Decreased suffering and increased quality of life are the motivations behind a new massage program at a leading Michigan hospital system. … Read More

10. New Methods Improve Lemongrass Essential Oil Production – 11/19/2008
Imagine having to transport a harvested crop from hillside fields to a production facility located several miles away without any motor vehicles. That’s exactly what the Tharu tribesman in western Nepal are faced with when the time comes to distill their crop of lemongrass into its more valuable essential oil … Read More

11. Organize Your Workplace, Harness Your Chi and Boost Your Business – 11/16/2008
You can be the best therapist in the world, but if you have a disorganized and dirty massage room or area, your client is likely to negatively prejudge you before you even start the massage. It may sound cliché, but you never have a second chance to make a first impression. Rooms that are cozy, warm, organized and clean will be inviting, set you and your clients at ease and help positive energy flow throughout the area in order to lower stress. Allowing positive energy to flow easily and freely may actually help boost your massage practice toward new heights. … Read More

12. World Massage Conference Approaches – 11/2/2008
The largest-ever massage-education event will take place November 17 to 22. … Read More

13. The Un-Comfort Zone with Robert Wilson: What Drives Your Desire? – 11/11/2008
It was love at first sight. I was a 15-year old working as a parking lot cashier when a brand-new car pulled up to the booth. I’d never seen anything like it; it was a new model from Toyota called Celica. Approaching the legal driving age, I dreamed of owning a car. Now my dream had a form. For the next two years, I saved all of my money, and during that time a Celica couldn’t come within my peripheral vision without me noticing it. It was the only car I wanted. I went to the showroom dozens of times to sit in it, feel it, smell it. I talked with every owner of one who passed through my parking lot. I was driven. … Read More

14. Physician Attitudes toward Complementary Therapies: Does Race Play a Role? – 11/25/2008
As the benefits of massage therapy and other forms of complementary medicine are researched and publicized, a growing number of physicians refers patients to such therapies. … Read More

15. A New Superbug Makes Itself Known – 11/5/2008
Staph infections, MRSA, superbugs—terms like these can strike fear into any health-care professional. And there’s a new bug in town massage therapists need to know about. … Read More