There are quite a few cliché sayings to describe the diversity of human beings on this planet. From “people are like snowflakes, each one is different” to “that’s why they make chocolate and vanilla,” and countless other phrases, the point is people are unique, with their own likes and dislikes, dreams and goals, pains and stressors.

For massage therapists and bodyworkers, this means there is no “one size fits all” session you can repeat over and over again with every client who comes through the door. Of course, every practitioner of healthy touch has a favorite selection of techniques and modalities, as well as a few different sequences on which to build various hands-on sessions; however, the most successful massage therapists and bodyworkers usually attempt to tailor these sessions, even if in the tiniest way, to meet the individual needs of the client on the table.

One of the best—and easiest—ways to customize a session of massage therapy or bodywork for your next client is by choosing the right type of massage cream for that client. In order to make this an option, you must first have a fairly ample variety of massage creams on hand in your session room, so you can choose one right away and know exactly what to expect from the product as far as its lubricating qualities and client benefits.

If you have been in the business of providing massage therapy or bodywork for a while, you likely already know many of the most popular preferences among clients, along with the most common reasons they book appointments with you and their most common aches, pains, stresses and strains. Armed with this information, you may be able to pick out a nice variety of massage creams right away, then build on your collection as new insights arise.

For example, quite a few clients who book appointments with massage therapists and bodyworkers tend to present with stress, whether it is physical stress manifesting itself in the body or mental stress showing up as anxiety and tension, or often a combination of both. These people come to practitioners of healthy touch hoping to relax their mind or their body, or both.

In response to these kinds of clients, you may be wise to find a massage cream that contains elements reported to enhance relaxation and speed the unwinding process that takes place on your table. One example of such a product would be a massage cream that contains lavender essential oil, or any other essential oil or combinations of essential oils that have been shown to help relieve stress and induce calm.

Another example here would be a massage cream that contains an Arnica montana or menthol, two elements used to alleviate physical pains, such as sore muscles. By taking away the acute pain in that region of your client’s body, through the application of one of these massage creams, you may be able to help your client achieve the results he or she is seeking from the session must faster.

Tailoring massage creams to the large number of clients who come in seeking relief from some or several forms of stress is one example of how you can customize your appointments to the benefit of your clients via massage creams. In general, taking such steps should help make clients feel especially pampered and keep them coming back to your practice.

–Brandi Schlossberg