Repeat clients are the foundation of a healthy massage practice; in fact, repeat clients represent, on average, 72 percent of all U.S. massage appointments, according to a report from a national massage association.

“With the effects of the poor economy and the growing difficulty in attracting new clients, massage therapists should focus more than ever on meeting their repeat clients’ needs,” noted the fourth annual Massage Profession Research Report, released last week by the American Massage Therapy Association.

According to the report, the percent of repeat clients is:

• Total:

in 2007: 65

in 2010: 72

• For solo practitioners:

in 2007: 75

in 2010: 78

• For spas and salons:

in 2007: 46

in 2010: 57

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