Dallas Fort Worth, TX — Mar. 19, 2012 — Forbes Magazine has ranked Massage Envy as one of its “Top 20 Franchises for the Buck.” The recognition by Forbes is a significant achievement as it highlights the need for affordable services and illustrates that massage therapy has gone mainstream as more people seek the benefits of therapeutic massage from licensed therapists.
The national leader in massage therapy, Massage Envy was cited by Forbes for offering reasonable monthly memberships, plus “a host of discounted services. Franchises averaged over $1 million in annual sales in 2010.”
Based in Scottsdale, Arizona, Massage Envy began franchising in 2002. According to Forbes, the average initial investment for a franchise was about $455,500. Massage Envy had 656 locations in the U.S. as of the end of 2010. Only seven Massage Envy locations closed in the three-year period 2008-2010.
“Forbes reported what our franchisees already know: Massage Envy is a great value that delivers ‘bang for the buck,'” said Lance O’Pry, Dallas-Fort Worth regional developer for Massage Envy. “Here in the Dallas-Fort Worth area, we are seeing solid growth as more and more North Texans are experiencing the therapeutic benefits of both massage and facials. North Texans are incorporating our services into their lifestyle.”
Many of the 28 Dallas-Fort Worth Massage Envy locations are experiencing double digit year over year growth. “In Dallas-Fort Worth, positive same store sales performance is leading current franchise owners to grow their holdings by adding additional locations,” notes O’Pry. “
Contributing to this growth are clinics that have become spas. As Bruce McGovern, who with his wife, Stephanie, owns Massage Envy Spa Preston Park Village in Plano, Texas, notes, “We’ve recently added facials and spa services, so our growth curve should continue upward.” The spa just moved to a new 3,500-square-foot location, adding two rooms and separate waiting areas for spa and massage clients.
Massage Envy therapists offer specialized expertise–prenatal, hot stone, reflexology, trigger point and sports massages. To attract experienced therapists, many local franchises offer employment packages that include major medical and paid vacations.
With today’s fast pace and hectic schedules, many consumers are benefiting from facials and therapeutic massage.
At Massage Envy, an introductory one-hour massage session (a 50-minute massage and time for consultation and dressing) is just $49. Memberships are available for $59 per month and include a one-hour massage session. Members can enjoy unlimited additional one-hour massage sessions at the $39 member rate.
Americans visit massage therapists approximately 140 million times a year. The percentage of Americans using massage therapists has more than doubled since 1997.
Visit www.massageenvy.com for more information.
Massage Envy, based in Scottsdale, Arizona, is the leading provider of therapeutic massage in the U.S. The national franchise is dedicated to providing professional and affordable therapeutic massage and spa services to consumers with busy lifestyles at convenient times and locations. Founded in 2002, Massage Envy has more than 690 locations in 44 states and has experienced 25 percent year-over-year growth. In addition, the average unit volume for a Massage Envy is $1 million. The company was recently named a top AllBusiness (a D&B company) AllStar Franchise, and is a member of the International Franchise Association (IFA).