Web-based referral and sampling program drives new patients and clients to clinics.
Akron, OH. Biofreeze®, the number-one clinically used and recommended topical pain reliever, is now available for consumer trial and through the ease of online ordering.
“We are very excited to introduce the newest element of our Biofreeze sampling program, the extremely successful program that supports clinicians in bringing new patients and clients through their door,” stated Ethan Pochman, vice president, U.S. clinical, Performance Health. “We wanted to take the Biofreeze sampling program to the next level and believe that social media is the best way to do that. With our new online sampling application, we accept consumer requests for free Biofreeze samples and provide those requests to practitioners in the consumer’s area. This creates an opportunity for the practitioner to introduce both Biofreeze and their practice to someone looking for pain relief; someone who may likely become a new patient or client.”
To participate in the program, practitioners need to enroll in the Biofreeze Where-to-Buy Referral Service at www.performancehealth.com/signup and order a supply of free Biofreeze samples. With the introduction of this new online request application, the Where-to-Buy program now supports two channels of access for Biofreeze Pain Reliever, which is not available at retail. Consumers looking for immediate purchase can use the Where-to-Buy online locator to identify local practitioners who sell Biofreeze. Consumers looking to first trial Biofreeze can request a sample at http://samples.biofreeze.com.
Registered Where-to-Buy practitioners wanting to participate in this new program can order free product samples at (800) 246-3733. Many practitioners have been using Biofreeze samples as a highly effective marketing tool for years. The sample is an information card customized with the practitioner’s contact information and a Biofreeze packet attached. Performance Health provides these samples to practitioners in whatever quantity they need for patient trial or for events in their communities.
With this newest Biofreeze sample request application, registered practitioners can inexpensively yet efficiently expand their marketing efforts. The practitioner is provided with the consumer’s name, phone number, mailing address and e-mail address. They put together a simple envelope with the free sample that has been customized for their practice and some great information about their practice. Now they have a very low-cost, yet targeted, marketing piece and have started a conversation with a potential patient or client, someone who has already indicated a need for pain relief by requesting a sample.
“As the number-one topical analgesic, we receive the kind of Web traffic that can create from 10 to many hundreds of leads a week for a single practitioner,” concluded Pochman. “We know practitioners are excited about new patients so we encourage them to call (800) BIOFREEZE. We will explain everything they need so that they can start to take advantage of this program and bring potential new patients to their door.”
View a video at www.biofreeze.com/samplingintro.
About Biofreeze Pain Reliever
For more than 20 years, Biofreeze Pain Reliever has been helping people reduce their pain and manage discomfort. This market leading topical analgesic provides relief for millions of individuals suffering from sore or strained muscles, shoulder and arm discomfort, neck, back, hip and leg pain, painful joints, ankle and foot pain, and pain associated with bruising or arthritis. Research proves what these users already know: It works. No other topical analgesic in the marketplace is backed by as much research.
Biofreeze is 100-percent paraben-free, propylene glycol free and available in original green and colorless dye-free formulas. Its botanical blend includes ilex, arnica, aloe, boswellia, calendula, green tea, burdock root and lemon balm. Free product samples, custom printed with a practice name and phone number, can be ordered to match the practitioner’s formula preference—either Green or Colorless.
About Performance Health
Featuring leading brands like Biofreeze®, TheraBand™, Cramer®, Prossage® and Pedigenix®, Performance Health offers a broad portfolio of products for the therapy, rehabilitation, wellness, massage, sports medicine, performance and podiatric markets. In addition to market-leading products, Performance Health provides practice building support, evidence-based protocols, clinical and product education, turn-key dispensing and pain-management solutions.