Irene Diamond, R.T., founder of and a business mentor to massage therapists, will present a free, 75-minute teleseminar on Feb. 28 at 3 p.m. EDT.

The teleseminar, “Don’t Lose $1000’s of Business BEFORE You Even Start! First Impressions Can Make (or Break) Your Practice,” will also feature Deb Zabretzsky, massage therapist and account executive at Oakworks Inc.

“Many therapists are actually losing thousands of dollars worth of business and they don’t even recognize it, because they don’t have the missing pieces in place to make a stellar first impression,” said Diamond.

“If you’re a therapist wondering why you can’t get your practice filled with happy clients, in many cases all it takes to turn it around is a few important tweaks to your therapy room, how you present yourself and how the client perceives you, to experience more success in your business,” she added.

The teleseminar is sponsored by Massage Magazine Insurance Plus.

Diamond wrote ” Make More Money: How to Use Retail to Help Clients and Your Bottom Line” for the February issue of MASSAGE Magazine.

To register for “First Impressions Can Make (or Break) Your Business” teleSeminar, visit There is no cost to attend and it is held via telephone. A recording will be available for those who can’t make it on the seminar live.

For more information, read a press release here.