Woody Haiken, N.C.T.M.B., founder of The Growing Practice (www.thegrowingpractice.com), which specializes in helping massage therapists grow their businesses and themselves, is offering a free teleclass, “Building Credibility for Your Massage Practice,” Jan. 5 at 4 p.m. EST (1 p.m. Pacific time). to register.

All things being equal, if you and one of your competitors had similar training and skills, a prospective client is going to go to the therapist that has a professional-looking logo, brochure, Web site and business card. There are certain minimums that must be met. This teleclass will instruct massage therapists on those minimums, and tell the most cost-effective way to meet them. A talk will be followed with a question-and-answer session.

Haiken will cover the standard credibility builders: Web sites, logos, business cards, e-mail addresses, testimonials and portraits, and how if these elements are done improperly, the therapist can actually detract from their credibility.

Three people will win one of three books: Get Clients Now!, Book Yourself Solid and e-Myth Revisited. There will be a random drawing, and you must be present to win. In addition, all attendees will receive a free Standard Credibility Builder evaluation. ??
Taught by Woody Haiken is author of “The Growing Practice” blog, a leading massage blog on Facebook. After building his massage therapy practice with the same methods he now shares with others, Haiken looked for a way to help other alternative health professionals not only grow their businesses, but grow themselves. He received his coaching training through the the Institute for Professional Excellence in Coaching (iPEC), and then went on to receive Book Yourself Solid training personally from Michael Port and also became a Get Clients Now!™ certified facilitator.

Haiken is a nationally certified massage therapist, member of American Massage Therapy Association, member of the International Coaching Federation and is certified in multiple modalities in massage and bodywork. He has trained extensively with John F. Barnes, the developer of his Myofascial Release Approach. Haiken owns Well and Fit, a successful massage business specializing in pain relief, as well as Well Life LLC, the parent company of The Growing Practice.