Woody Haiken, N.C.T.M.B., founder of The Growing Practice (www.thegrowingpractice.com), which specializes in helping massage therapists grow their businesses and themselves, is offering a free teleclass, “Getting Clients Quickly: A Systematic Approach to Practice Building,” Jan. 13 at 7 p.m. EST (4 p.m. Pacific time). To register go to: http://bit.ly/8SVizJ.

In order to build your practice, you need to take a systematic approach to build your foundation, build trust and credibility, and then effectively apply the right strategies to reaching your target market with your message. Most massage therapists rely on a tactical approach alone to build their business. They will try something; if it works, they will keep using it. This approach may keep the lights on, but it will not provide sustained growth.

Haiken will discuss two of the most effective and proven systematic approaches to building small service businesses: “Get Clients Now!™,” based on the book by CJ Hayden, and “Book Yourself Solid,” based on the bestseller by Michael Port. Both systems will be explained in detail.

Get Clients Now! is a more tactical approach, which is designed to help you identify where you are in the marketing cycle so that you can build a custom marketing plan to your specific needs. Book Yourself Solid is a strategic plan that helps you build a firm marketing foundation, build trust and credibility, and then strategically apply seven core self-promotion strategies for sustained growth.

Participants will be entitled to a complimentary branding evaluation of their business and will be eligible for a door prize, which will be the winner’s choice of one of four books, Get Clients Now!, Book Yourself Solid, e-Myth Revisited and Endless Referrals.

Woody Haiken is the author of The Growing Practice blog, a leading massage blog on Facebook. After building his massage therapy practice with the same methods he now shares with others, Haiken looked for a way to help other alternative health professionals not only grow their businesses, but grow themselves. He received his coaching training through the Institute for Professional Excellence in Coaching (iPEC), and then went on to receive Book Yourself Solid training personally from Michael Port and also became a Get Clients Now!™ certified facilitator.

Haiken is a nationally certified massage therapist, member of American Massage Therapy Association, member of the International Coaching Federation and is certified in multiple modalities in massage and bodywork. He has trained extensively with John F. Barnes, the developer of his Myofascial Release Approach. Haiken owns Well and Fit, a successful massage business specializing in pain relief, as well as Well Life LLC, the parent company of The Growing Practice.

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