Genbook Analytics provides intelligence and performance tools based on 11 million appointments scheduled

San Francisco, Calif. (Jan. 19, 2012) – Genbook, a leading online appointment scheduling solution, has announced a first-of-its-kind analytics feature, allowing small businesses to track critical performance data and sales patterns in real-time. Genbook Analytics is an innovative and interactive feature that enables local merchants to better understand their business performance by analyzing the revenue, service and staff data generated by the more than 11 million appointments scheduled on the Genbook platform. For the first time, small local businesses have access to the same sort of powerful tools that larger businesses and enterprises have utilized for years.

Demand for analytics services is expected to increase by as much as 72 percent in 2012[1] as tech-savvy small business owners seek quantitative insight into how to run their businesses more efficiently and productively. Genbook Analytics helps merchants make key business decisions by identifying sales trends, forecasting future performance and monitoring a series of key data metrics, including: which services bring in the highest revenue, what time of year is the busiest and which staff members are generating the most appointments.

“Online appointment scheduling produces a tremendous amount of very valuable data that can now be organized into useful business intelligence,” said Rody Moore, founder and chief executive officer, Genbook. “This new feature reflects a growing demand from increasingly sophisticated small local businesses who desire timely and useful information on which to base business-critical decisions.”

Appointment data can be sorted through daily, weekly or monthly views and filtered by revenue or number of appointments, as well as by individual staff members or by services. By delivering information in real-time, rather than in static reports, Genbook Analytics provides an unprecedented level of insight and intelligence for small businesses to help optimize their schedules and their staff and service offerings, while increasing their revenues.

“I am now able to see how my business is growing, and from 2010 to 2011, it grew by 254 percent,” said Sirry Berndsen, owner of Spirit Of Light in Brookline, Massachusetts. “I credit Genbook for much of that growth and am so glad I can now see my business’ key figures on one screen.”

Genbook’s cloud-based scheduling software is trusted by more than 5,000 appointment-based small businesses including massage therapists, salons, spas, photographers, chiropractors and consultants, among many others. With an affordable price starting at $19.95 per month, Genbook is a merchant’s ‘virtual receptionist’ for less than $1 per day.

About Genbook

A leading online appointment scheduling solution for small businesses trusted by thousands of merchants to find new customers, connect with existing customers, eliminate no-shows and maximize their schedules. Genbook Inc. is a privately-held, venture capital-backed company headquartered in San Francisco, California. For more information, visit