The General Mills Champions for Healthy Kids Program recently awarded a half-million dollars in grants to 50 community-based organizations across the U.S. with unique programs focused on youth nutrition and fitness.
Each of the non-profits, schools or other organizations received a $10,000 grant for programs that incorporate a fitness and nutrition component, and operate with the guidance of a dietetic professional. Grant recipients this year traveled to General Mills corporate headquarters in Minneapolis for a two-day workshop to share and learn best practices for operating their programs.
The Champions for Healthy Kids initiative is a partnership of the General Mills Foundation, the American Dietetic Association Foundation (ADAF) and the PresidentÂ™s Council on Physical Fitness. Since 2002, General Mills has invested more than $11 million in overall youth nutrition and fitness programs that have served more than 2 million children nationwide.
This yearÂ™s grant recipients serve a broad spectrum of children cutting across racial, ethnic, geographic and economic lines. They include:
Each year, weÂ™re honored to help support some of the nationÂ™s best and most innovative programs that focus on the important work of teaching children how to live healthy and active lifestyles, said Ellen Goldberg Luger, executive director of the General Mills Foundation and a General Mills vice president. We know from numerous studies that a childÂ™s diet and level of activity affects his or her school performance, mental and emotional well- being and long-term physical health.
An additional component of the Champions for Healthy Kids program includesÂ sponsorship of the Presidential Active Lifestyle Awards (PALA) in Minneapolis and other select cities as well as the development of nutrition and fitness mentoring models.
In May, General Mills launched the Healthy Communities grants program in Washington, D.C. when the company, in conjunction with the Washington D.C. MayorÂ™s Commission on Food and Nutrition, announced the first four recipients of $100,000 in grants. The program is being piloted in Washington, D.C., which has one of the highest rates of childhood obesity in the nation.
Information on the General Mills Champions program, grant applications, best practices and model programs that can be adopted by any organization are available at www.generalmills.com/foundation. Additional information on the Presidential Active Lifestyle Awards can be found at www.presidentschallenge.org
The American Dietetic Association Foundation is the philanthropic arm of American Dietetic Association. It is a 501(c)(3) charity devoted exclusively to nutrition and dietetics. The Foundation funds scholarships and awards, education and research projects, and ADA strategic initiatives that promote optimal nutrition health and well-being of the public. It is the largest provider of scholarships and awards in the field of dietetics.
The mission of the General Mills Foundation, celebrating more than 50 years of giving, is to nourish communities. In fiscal 2007, General Mills awarded $82 million to communities across the country, representing more than 5 percent of company pretax profits that year. Of the total, the Foundation contributed more than $20 million in grants in the targeted areas of youth nutrition and fitness, social services, education, and arts and culture.
Heidi Geller, 763-764-6364
Donna Svendsen, 763-764-4150