Finding effective marketing methods can be a challenge for many professional massage therapists and bodyworkers. Whether this is due to a distaste for marketing, a lack of business acumen or simply a lack of time and resources—or for some other reason completely—the reasons vary from practitioner to practitioner. However, one thing is certain: Most massage therapists and bodyworkers could benefit from learning and executing a few simple and cost-effective methods for drawing in more clients and booking more sessions.
You may be surprised to learn that one easy way to work on boosting the number of sessions you are currently booking is by focusing on your massage cream. This may come as a shock, especially to those practitioners who have not given thought to their massage cream in quite some time. The fact of the matter is that using massage cream as a marketing tool can be quite easy, inexpensive and effective.
Beginning to think about your massage cream in different ways, and looking at it as an important method for adding value to your session work, can also teach you to begin thinking more like a marketing professional. Once this line of thought becomes rooted and starts growing, you may then find yourself branching out from massage cream and finding other cheap and effective ways to market you and your practice.
For now, however, we will focus on how to get started using massage cream to provide greater satisfaction to your current clients, which in turn may lead to more repeat bookings and greater word-of-mouth about you and your practice. To begin, take a close look at the massage cream you use in most of your session work. Study the list of ingredients to see whether some of the items stand out, either in a good way or bad way.
For example, if you take a look at the list of ingredients in your massage cream and see a bunch of words you cannot even pronounce, there is a good chance your massage cream contains synthetic materials. This is not a selling point and not something you want to use as a marketing tool. Instead, it is a sign you may want to search for a new massage cream, or find a different approach for marketing this current massage cream if you are satisfied with its performance in the session room and do not want to give it up.
Alternative angles for marketing such a massage cream might be letting each client know why you have chosen to use the massage cream—because it enhances the hands-on techniques you choose to use and allows you to provide the best possible massage or bodywork session, or because it offers some kind of pain-relieving benefit, or extra hydration for the client’s skin, or whatever the case may be.
At the other end of the spectrum, those practitioners who use a massage cream that does not contain synthetic ingredients have their first marketing angle right there. Quite a few clients may be pleased to know the massage cream being applied to their skin is all natural.