The massage cream you choose to use in your practice as a massage therapist or bodyworker can be viewed as an extension of you and your work. Much like your massage table, the music you play in the session room and the décor of your practice space, you want your massage cream to be of high quality and in harmony with who you are as a massage therapist or bodyworker.

Another way in which massage cream can be seen as an extension of the practitioner is because massage cream basically serves as the vehicle for healthy touch, allowing the healing hands of the massage therapist or bodyworker to move over the skin and muscles of each client in a way that, hopefully, enhances the overall technique and results of the session.

For these reasons, it is clear every professional massage therapist and bodyworker needs a top-notch massage cream. After all, this product can be a reflection of your professional practice, and it also contributes to the quality of the work you do in the session room.

The task for massage therapists and bodyworkers is to figure out whether their current massage creams are living up to this two-part potential for the vast majority of clients. If the massage lubricant you are using is not quite fitting the bill, then the next task is to find one that will not only integrate nicely into your practice, but also complement the hands-on work you do each day.

One great way to find out if your massage cream is a cut above the rest is by simply asking a few long-time clients, which may be family members or friends. You should select people who have experienced quite a few of your massages, who understand your intentions and who will give you honest feedback about the massage cream.

Draw up a basic survey to give each of these clients, asking them to describe the ideal massage cream they would love to have in a session, how the massage cream you used on them was perceived and other such questions. Consider giving these survey participants a discounted rate on their session, or perhaps a half-hour session for free.

The feedback you receive from this exercise should give you plenty of information to decide whether you wish to stick with your current massage cream or try something new. Of course, that decision will be subjective, depending totally on the preferences of the massage therapist or bodyworker and his or her clients.

For some massage therapists and bodyworkers, the ideal may be for the client not to notice the massage cream at all, but instead be enveloped in the hands-on session itself. For other practitioners, the goal may be to have clients take note of and appreciate the high quality of the massage cream, whether because of a lovely aroma, rich texture or other notable feature.

Taking the time to gather feedback on your practice, including your massage cream, from long-time clients can help set you apart from other touch therapists in the area.

–Brandi Schlossberg

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