People in professions across the board have been affected by the financial slump that has been plaguing the economy in recent years. For professional massage therapists and bodyworkers, the recession may have been especially tough on business, only because some clients may view their appointments as more of a luxury, choosing to cut out their regularly scheduled sessions in an effort to “tighten the belt” on their own personal finances.
If your practice has taken a bit of a hit in the recession, you may wish to consider making a stronger effort to market your services as a massage therapist or bodyworker. If this is the case for you, then consider enrolling in a continuing education course that focuses on marketing techniques geared specifically toward massage therapists and bodyworkers in today’s economic environment.
Even if you feel as though you already have a solid marketing plan in place, the true test is whether you continue to bring in enough business to not only break even each month, but to make a profit. If you are not seeing this kind of bottom line in your practice, then it might be time to enroll in a continuing education class that can give you a fresh take on marketing techniques.
The great thing about these continuing education courses, if you take the time to find the right one, is they are designed for massage therapists and bodyworkers, rather than a general business population. The people who provide these continuing education courses should have a good handle on the industry and what works when it comes to marketing the services of a massage therapist or bodyworker.
You may be wondering what you can expect from a continuing education class on the topic of marketing, especially if your past continuing education experiences have all been based around learning new or more advanced techniques. With a quality continuing education course on marketing, you should receive a diverse batch of marketing skills you can take out into your own community and use to boost your business.
Of course, some continuing education classes with a focus on marketing may be a bit more specified than others, so you will want to do your homework before you officially enroll. For example, there may be a continuing education course that aims to teach massage therapists and bodyworkers how to market their services in a more medical sense—reaching out to local clinics, hospitals and doctors’ offices to enhance the care they offer their patients.
Other marketing oriented continuing education classes might boast a nice notebook of templates that you can learn about and take home. Such templates usually include press releases and brochures, and possibly even presentation materials for those massage therapists and bodyworkers who wish to make formal pitches about the benefits of their particular type of touch therapy.
If you are looking for a way to bring on new clients and bolster your income as a professional massage therapist and bodyworker, it is clear the right continuing education class could be a big help.