From the MASSAGE Magazine article, “Make the Web Work for You,” by Jeffrey Noe, in the May 2010 issue. Article summary: Driving traffic to your website involves maximizing your search engine optimization (SEO) opportunities. SEO is the process of increasing the volume and quality of traffic to your website through optimizing the ranking and indexing of your website in a search engine results page. Optimizing a website primarily involves editing content and coding to both increase its relevance to specific keywords and to remove roadblocks to the indexing activities of search engines, such as Google, Yahoo or Bing.

by Jeffrey Noe

Social networking has become a phenomenon of sorts when it comes to communicating your message via the Internet. Social networking sites, such as Facebook, Twitter, YouTube and LinkedIn, provide a great vehicle to support and grow your SEO strategy. Best of all, they are free.

To help social networking enhance your SEO strategy, consider the following tips:

• Use these sites to build personal relationships. Build a complete profile of your business. Tell your story and show pictures. Touch on the key aspects of your services.

• If offers and discounts are part of your marketing strategy, use these sites to link back to your “Specials” page on your website.

• Communicate with those who have expressed interest in your site. Get engaged in conversations.

• Post comments and feedback on other social networking sites. Look for ways to build relationships that will help build your brand and awareness of your website.

Jeffrey Noe is president and CEO of My Receptionist. He has a degree and background in business and computer science. For the past seven years, he has been involved with helping massage-therapy professionals grow and develop their practices. My Receptionist is a massage-oriented receptionist service and front-office support provider. For more information, visit