Purple Beverage Company, Inc. (OTCBB: PPBV), announced today that it has shipped Purple, its signature product that combines seven powerful antioxidant-rich fruits into a tangy, delicious beverage, to 700 additional General Nutrition Centers (GNC), bringing Purple to customers at more than 1,500 GNC stores across the country. The expanded distribution is a result of Purple™s popularity and success in the GNC stores that have been selling the beverage since early 2008.

We are thrilled that Purple has been so well-received by GNC customers and that GNC has decided to feature Purple in even more stores. This is representative of the reactions that we have received from consumers nationwide who are looking for healthier alternatives to sugary soft drinks and have made Purple their beverage of choice, said Ted Farnsworth, CEO of Purple Beverage Company. “In fact, since Purple made its official debut in late 2007, consumers and even sports stars like Torii Hunter and Mariano Rivera have embraced Purple, skyrocketing the antioxidant-rich drink to its status as one of the most sought-after beverages in markets like New York, Los Angeles and Miami. With availability at additional GNC stores, more consumers than ever can now experience the Power of Purple.

Purple is a unique and tasty blend of seven of the world™s most powerful antioxidant-rich fruits, including the exotic a§ai berry, black cherry, pomegranate, black currant, purple plum, cranberry and blueberry. The health benefits of these fruits are packed into an all-natural, no preservatives, no sugar added beverage that is perfect as an on-the-go beverage or as part of a healthy fruit smoothie. Since debuting in 2007, Purple has been praised by such high-profile publications as Health Magazine and Family Circle and has appeared on ABC-TV™s The View.

Additionally, because adding alcohol to antioxidant-rich berries increases their antioxidant capacity “ a fact confirmed by researchers from the United States Department of Agriculture and by a study by researchers at Kasetsart University in Thailand “ Purple is becoming one of the most popular antioxidant cocktail trends in nightclubs and lounges.

Purple can be found in select GNC stores across the country and online at www.gnc.com, as well as in various restaurants, bars, nightclubs, delis, drug stores, health food stores, supermarkets and convenience stores. For more information, visit www.drinkpurple.com.

GNC, headquartered in Pittsburgh, Pa., is the largest global specialty retailer of nutritional products including vitamin, mineral, herbal and other specialty supplements and sports nutrition, diet and energy products. GNC has more than 5,000 retail locations throughout the United States (including more than 950 franchise and 1,400 Rite Aid store-within-a-store locations) and franchise operations in 43 international markets. The company – which is dedicated to helping consumers Live Well – also offers products and product information online at http://www.gnc.com/.

Cautionary Statement Regarding Forward-Looking Statements:

Information provided by Purple Beverage Company, Inc., such as online or printed documents, publications or information available via Purple Beverage Company™s website, contains forward-looking statements that involve risks, uncertainties, assumptions and other factors, which, if they do not materialize or prove correct, could cause Purple Beverage Company™s results to differ materially from historical results, or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words “planned,” “expects,” “believes,” “strategy,” “opportunity,” “anticipates,” and similar words. These statements may include, among others, plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or performance; statements of belief; and any statements of assumptions underlying any of the foregoing.

Media Relations:
Avalanche Strategic Communications
Laura Finlayson, 201-488-0049
Laura@avalanchepr.com
or
Investor Relations:
ICR
John Mills/Paula Kalandiak, 310-954-1100
john.mills@icrinc.com/paula.kalandiak@icrinc.com

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